Most growth plans are a list of tactics
Ask ten companies for their growth strategy and most will hand you a list: start a podcast, try TikTok, redo the website, hire an SDR. None of it is wrong, and none of it is a strategy. A strategy says who you’re selling to, why they should choose you, which channels will reach them profitably, and what you’re deliberately not going to do.
I build that from your own numbers — customers, funnel, margins and sales conversations — and turn it into a plan your team can start on next Monday.
How I build the strategy
1. Start from the numbers you already have
I pull data from GA4, your CRM, your store or billing system and your ad accounts, and reconcile them. The answer to “where should we grow?” is often already in there: a segment that converts far better than the rest, a channel that quietly pays back, a funnel step that loses most of its visitors.
2. Define who you’re actually selling to
I interview customers, read sales calls and review win/loss data to build an ideal customer profile based on behavior, not personas invented in a workshop. That includes the triggers that make someone start looking and the objections that stop them from buying.
3. Sharpen the positioning
One clear statement of who you’re for, what you replace and why you win — used consistently on the website, in ads, in sales decks and in how AI assistants describe you.
4. Choose the channels — and the ones to ignore
Every channel is scored on reach, cost, time to results and fit with your sales motion. Two or three get real budget and a test plan. The rest wait. Focus is usually the single biggest improvement a growth plan makes.
5. Turn it into a 90-day plan
A ranked roadmap with owners, budgets, expected impact and the metric each item should move. Short enough to read in ten minutes, specific enough to start on immediately.
Go-to-market for launches and new markets
Launching a product, entering a new country or moving upmarket needs the same thinking with less data. I define the beachhead segment, the offer and pricing hypothesis, the first channels to test and the tracking needed to learn quickly — so the first 90 days produce evidence, not just activity.
What happens after the plan
A strategy only matters if it’s executed. You can take the plan to your team or agencies, or I can run it — as a Growth Foundation engagement or as your fractional CMO. Either way, the one-week Growth Audit is the starting point, and its cost is credited if we keep working together.
Who this is for
- Founder-led companies where growth has come from the founder’s network and now needs a repeatable engine.
- B2B SaaS and service businesses entering a new segment, market or price point.
- Ecommerce brands that have grown on one channel and need a second before the first saturates.
- Teams with agencies but no plan — plenty of activity, no clear priority.
Who this is not for
- Companies looking for a slide deck to present rather than a plan to execute.
- Businesses that want growth without changing budgets, priorities or who owns what.