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Can Elmas

Track record

Proof over promises

Since 2006 I’ve built growth systems for startups and enterprises that have generated $50M+ in revenue for clients. Here is how typical engagements play out.

Ecommerce · Fashion

Premium Fashion Brand: Rebuilding Shopify Around Conversion

Growth & ecommerce lead: Shopify, CRO, analytics and paid acquisition

+39%

Conversion rate

  • Conversion rate increased from 1.8% to 2.5% after rebuilding key shopping and product journeys
  • Mobile checkout completion improved 24%
  • Paid social landing pages introduced for major product categories and campaigns
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Ecommerce · B2B

Industrial Distributor: Structuring a Complex Catalog for Shopify

Shopify consultant: ecommerce architecture, catalog, B2B and SEO migration

5,000+

SKUs structured

  • Product architecture designed for a catalog of more than 5,000 technical SKUs
  • Product templates standardized for specifications, downloads, technical documentation and imagery
  • Metafields and taxonomy introduced to support scalable filtering and future bulk imports
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Media · Membership

Independent Digital Publication: From Editorial Website to Membership Platform

Growth & ecommerce consultant: Shopify, analytics, SEO, membership and monetization

3.1x

Organic discovery

  • Editorial architecture rebuilt around clear content categories and search intent
  • Shopify extended beyond ecommerce to support editorial content, gated experiences and membership
  • GA4 and GTM measurement implemented across content, acquisition, affiliate clicks and conversion journeys
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Testimonials

What clients say

Can built our Shopify stores and took the lead on growth marketing, and we started seeing strong results surprisingly quickly, making a noticeable difference to our online performance from the very beginning.
Dogukan OztekCEO, Oztek Grup
Can helped us build a much more effective B2B lead generation approach, improving both the quality and consistency of opportunities coming into our pipeline and becoming a trusted extension of our team.
Baris OzturkCEO, RetailAid
Can led our AI transformation from strategy through to implementation, helping us rethink how we work across the business and introducing practical AI solutions that have made our teams faster, more efficient and better equipped for the future.
Necmi CiranMarketing Director, Feltouch
We’ve worked with Can as an outsourced growth marketing partner on several client projects, and he has always been reliable, proactive and easy to work with, delivering great work and fitting seamlessly into our agency team.
Hakan BahsiGeneral Manager, Looqmates

Work with me

Let’s find your biggest growth lever

Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.

  • ✓ No obligation
  • ✓ No sales script
  • ✓ Honest feedback
  • ✓ Clear next steps