Why most SEO stalls
Most SEO programs I audit look the same: a blog that publishes steadily, a rankings report that looks fine, and organic traffic that doesn’t turn into leads or sales. Underneath there’s usually a technical problem nobody owns — pages that aren’t indexed, templates that duplicate each other, internal links that bury the pages that make money — and content written for keywords rather than buyers.
I treat SEO as two systems: a technical foundation that lets search engines crawl and trust the site, and a content engine that publishes what your buyers are actually searching for. Both are measured in pipeline and revenue.
How I work
1. Technical audit and fixes
I crawl the site, compare it with Search Console and server data, and fix what blocks rankings: indexation and canonical issues, redirect chains, JavaScript rendering, duplicate templates, broken internal links and Core Web Vitals. Where I have access I make the fixes myself; otherwise I write tickets your developers can ship without guesswork.
2. Architecture built around demand
Keyword research is mapped to funnel stages and to the pages that earn revenue — service pages, product and collection pages, comparisons, use cases. Then site structure and internal links are rebuilt so authority flows to those pages instead of to old blog posts.
3. Structured data
Organization, Service, Product, Article, FAQ and Breadcrumb schema, generated from templates so it stays correct as the site grows. It improves how pages appear in results and gives AI search engines clean facts to work with.
4. A content system, not a content calendar
Briefs built from search intent and real sales questions, templates for each page type, a publishing workflow and a refresh cycle for pages that are slipping. AI speeds up research and first drafts; people who know the subject edit everything that goes live.
5. Report in revenue
Search Console, GA4 and your CRM are connected so you can see which pages and queries produce leads and sales — not only sessions and positions.
SEO for redesigns and migrations
Redesigns and platform migrations are where rankings are most often lost. I plan URL mapping, 301 redirects, metadata and structured data carry-over before launch, then monitor indexing and traffic closely in the weeks after.
How SEO fits the rest of growth
SEO doesn’t work in isolation. The same technical foundation and structured data power GEO, so your brand shows up in AI answers as well as search results. Pages that rank need to convert, so SEO landing pages feed straight into CRO. And organic leads are tracked through to your CRM, so you can compare search against paid on the same revenue basis before deciding where the next dollar goes.
Who this is for
- B2B and SaaS companies whose organic traffic doesn’t turn into pipeline.
- Ecommerce stores with large catalogs, faceted navigation or duplicate product pages.
- Companies planning a redesign or migration that can’t afford to lose search traffic.
- Teams already publishing content without a clear system or a measurable return.
Who this is not for
- Anyone looking for guaranteed rankings or link packages.
- Businesses that need results in weeks from a standing start — paid media is the better tool for that.