01 / Truth
Attribution first
GA4 cleaned up, server-side tracking, Meta CAPI and Enhanced Conversions wired in. Spend has to reconcile with revenue before a budget scales. Strategy built on broken tracking is broken strategy.
1 fractional slot open · Oct 2026
Fractional CMO & Growth Strategist
I do not advise growth. I build it.
20+ years · $50M+ revenue generated for clients
I connect your marketing spend to the revenue it actually brings in. I fix the measurement, run the channels — SEO, AI search, paid media, CRO — and automate the busywork with AI. My client list stays short, so you get a senior person inside your team, not an account manager.
✓ A 30-minute call and a straight answer on whether I can help.
- Years hands-on since 2006
- 20+
- Revenue generated for clients
- $50M+
- Layers: track, acquire, convert, automate
- 4
- Revenue reporting, not vanity metrics
- Weekly
Hands-on by design
Consultants advise. I operate.
Most growth problems aren’t a shortage of ideas. They’re a shortage of people who will wire up the tracking, build the pages and run the campaigns week after week. That’s the part I take on.
We agree on one commercial goal at the start, and all my work is judged against it. I own the moving parts — measurement, channels, landing pages, automation — and keep them running. Each week you get a short written note: what shipped, what it did to revenue and what comes next.
By the end of month one you’ll know whether there is real revenue to unlock. I won’t stretch out an engagement that isn’t working, and the roadmap is yours to keep either way. You pay for work that goes live, not for talk about it.
| Typical consultant | Operator (me) |
|---|---|
| Hands over recommendations | Ships the system: tracking, pages, campaigns, automations |
| Advises your team | Does the work alongside your team |
| Reports activity | Reports revenue impact, weekly |
| Bills for hours and presentations | Bills for live work and measurable change |
| Leaves when the project ends | Stays accountable for the result |
Judged on revenue. Built, not advised.
How the machine runs
The growth system: four layers, one owner
Your ad spend, qualified pipeline and collected revenue should reconcile. I connect tracking, acquisition, conversion and automation under one owner — so the numbers finally agree.
02 / Acquisition
Demand that traces to revenue
SEO, GEO (AI search), Google, Meta and LinkedIn — chosen by what produces pipeline, not by what produces reports.
03 / Conversion
More revenue from the same traffic
Landing pages, funnels, checkout and lifecycle email. Tested systematically so every visitor is worth more.
04 / Automation & AI
The machine runs between calls
n8n workflows and AI agents handle reporting, alerts, lead routing and briefs. Kill-or-scale decisions stay human.
Transparent pricing
Priced to the result, not a feature list
Pick by how much I run for you, from a one-week audit to owning the whole growth number. No lock-in, month-to-month, and the audit fee is credited if you continue.
Good
Growth Audit
$1,500 fixed
One-week audit: tracking, funnel, SEO/GEO and paid review. Ranked opportunities and a 90-day plan.
- Tracking & attribution health check
- Funnel and conversion bottlenecks
- SEO, GEO and paid media review
- Ranked opportunity list with budgets
- 90-day growth plan you keep
Better · Core system
Growth Foundation
$3,500 /mo
Tracking fixed, first channels and automations live within 30 days.
- Everything in the audit
- GA4 + server-side tracking implemented
- One or two growth channels run end to end
- Landing page & CRO sprints
- Weekly reporting automated
Best · Full OS
Fractional Growth OS
$6,000+ /mo
Acquisition, conversion, measurement and weekly spend decisions under one owner.
- Fractional CMO / Head of Growth
- SEO, GEO, paid, CRO & lifecycle
- AI agents and n8n automation layer
- Team, agency & freelancer management
- Weekly revenue report to founders
- ✓ No lock-in
- ✓ Month-to-month
- ✓ Audit fee credited if you continue
- ✓ Remote, working worldwide
Who this is not for
Honest filters save us both time
-
Free advisory or equity-only deals
Pre-revenue companies looking for unpaid guidance. There is no pro-bono path here.
-
Cheaper media buying
If the brief is “run Meta for less than our agency”, this is the wrong product. I own tracking, conversion and spend decisions — not just ad ops.
-
A website-only project with no growth goal
I build stores and sites when they are the bottleneck to growth — not as a standalone design job.
Capabilities
What I do as your growth lead
Strategy is only useful when it can be implemented. I work across strategy, development, SEO, tracking and campaigns — so nothing gets lost between people.
-
Fractional CMO / Head of Growth
I own the revenue target, build the growth engine, run the channels and report weekly.
Hands-on: I build what I recommend.
-
SEO & Content Systems
Technical audits, site architecture, intent mapping and content that ranks for buying keywords.
Developer-ready fixes, not 80-page PDFs.
-
GEO · AI Search Visibility
Get recommended by ChatGPT, Perplexity, Gemini and Google AI Overviews.
Entity, schema, citations and llms.txt done properly.
-
Performance Marketing
Google, Meta, LinkedIn and TikTok ads structured around profit, not platform-reported ROAS.
Every campaign tied to tracked revenue.
-
Conversion Rate Optimization
Landing pages, forms, pricing and checkout — tested to turn more visitors into customers.
Prioritized by impact, shipped weekly.
-
Attribution & Analytics
GA4, GTM, server-side tagging, Consent Mode v2 and dashboards your CEO trusts.
Ads, CRM and store finally reporting the same numbers.
-
Lifecycle & CRM
Welcome, nurture and win-back flows in Klaviyo or HubSpot, with clean lead routing.
Retention revenue you can measure.
-
AI Automation
AI agents, n8n workflows and internal tools that remove repetitive marketing work.
I write the code, not just the prompt.
-
Shopify & Ecommerce Builds
When the store is the bottleneck: fast, conversion-focused Shopify builds, migrations and Plus work.
Growth-ready from launch day.
Track record
Results from real engagements
How engagements play out: the problem, what I built and what changed. Clients are anonymized; more detail is shared on a call where confidentiality allows.
Ecommerce · Fashion
Premium Fashion Brand: Rebuilding Shopify Around Conversion
Growth & ecommerce lead: Shopify, CRO, analytics and paid acquisition
+39%
Conversion rate
- Conversion rate increased from 1.8% to 2.5% after rebuilding key shopping and product journeys
- Mobile checkout completion improved 24%
- Paid social landing pages introduced for major product categories and campaigns
B2B · Manufacturing
Technical Manufacturer: Turning a Complex Website Into a Lead Generation Channel
Growth consultant: SEO, website architecture, content and conversion
2.7x
Qualified inbound leads
- Qualified website inquiries increased from 11 to 30 a month
- Product and capability pages reorganized around how prospective buyers actually search
- Duplicate and low-value URLs consolidated through technical SEO work
SaaS · Technology
Workflow SaaS Platform: Scaling Acquisition Beyond Founder-Led Growth
Fractional growth lead: positioning, paid acquisition, funnel optimization and measurement
-44%
Cost per qualified opportunity
- Paid acquisition rebuilt around specific customer problems and high-intent use cases
- Cost per qualified opportunity reduced from $720 to $403
- Landing-page conversion increased from 3.4% to 5.8%
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
The comparison
Fractional vs the alternatives
A full-time CMO is a large, slow commitment. Here is how a fractional growth lead compares with the other options founders usually consider. Ranges are typical market figures, not quotes.
| Option | What you get | Cost | Time to value | Owns |
|---|---|---|---|---|
| Marketing agency | Usually one or two channels, often a junior team, billed on deliverables. | Typically $5K–$15K/mo | Weeks | Their channel |
| Growth advisor | A few hours of strategy a month. No execution, no accountability for the number. | Typically $2K–$5K/mo | One call | Advice |
| Fractional growth lead (me) Recommended | Senior, embedded, owns the whole funnel and builds the tracking and systems myself. | $3,500–$6,000+/mo | 2–4 weeks | The revenue number |
| Full-time CMO | Senior, dedicated, owns the org. Recruiting, team building and equity. | Typically $250K+/yr loaded | 3–6 months to hire + ramp | The org |
The real comparison
Why me over another fractional marketer
01
I build, not just advise
Tracking pipelines, n8n automations, AI agents, landing pages and Shopify stores. Most fractional marketers can’t build the measurement layer. I ship it.
02
$50M+ revenue, 20+ years
Since 2006 I’ve built and run growth systems for startups and enterprises that have generated $50M+ in revenue for clients — across design, development, SEO, paid and CRM.
03
Ready for AI search
Buyers now ask ChatGPT and Perplexity for recommendations. I make sure your brand is the one they name — and measure it.
The pain
Sound familiar?
Sentences I hear on almost every first call.
-
“Meta says 6x ROAS. GA4 shows a fraction of that. Shopify says something else. Which number is real?”
— Ecommerce founder
-
“We doubled the ad budget. The platform numbers doubled too. Revenue didn’t.”
— SaaS CEO
-
“We have an agency, a freelancer and a consultant. Still no predictable pipeline.”
— B2B founder
-
“Our competitors show up when I ask ChatGPT for a recommendation. We don’t.”
— Marketing lead
-
“Traffic is up. Leads are flat. Nobody can explain why.”
— Services founder
-
“The agency report says great month. Our bank account disagrees.”
— DTC founder
Testimonials
What clients say
Can built our Shopify stores and took the lead on growth marketing, and we started seeing strong results surprisingly quickly, making a noticeable difference to our online performance from the very beginning.
Can helped us build a much more effective B2B lead generation approach, improving both the quality and consistency of opportunities coming into our pipeline and becoming a trusted extension of our team.
Can led our AI transformation from strategy through to implementation, helping us rethink how we work across the business and introducing practical AI solutions that have made our teams faster, more efficient and better equipped for the future.
We’ve worked with Can as an outsourced growth marketing partner on several client projects, and he has always been reliable, proactive and easy to work with, delivering great work and fitting seamlessly into our agency team.
Work with me
Let’s find your biggest growth lever
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
Fastest WhatsApp +90 532 725 71 91 30 minutes Book a Call → Pick a time that works for you Email hello@canelmas.com I reply within one business day
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps
FAQ
Frequently Asked Questions
What is a Fractional CMO & Growth Strategist?
A senior marketing leader who works part-time inside your company and owns the growth number. I combine classic growth work — SEO, paid media, CRO, lifecycle — with AI search visibility (GEO) and AI automation, and I build the systems myself rather than just advising. You get CMO-level ownership without a full-time executive hire.
What does it cost to work with you?
A one-week Growth Audit is $1,500 fixed and credited if you continue. Growth Foundation starts from $3,500 per month and the full Fractional Growth OS from $6,000 per month. Everything is month-to-month with no lock-in.
Who do you work with?
B2B SaaS and tech companies after early traction, ecommerce and DTC brands spending on ads, and service businesses that need a predictable pipeline — from founder-led startups to established companies.
Do you also build Shopify stores?
Yes. When the store is the bottleneck I design and build Shopify and Shopify Plus stores, run migrations and fix speed and tracking. It is part of the growth work rather than a separate web-design service.
Do you work with international clients?
Yes. I work remotely with companies across North America, Europe, the Middle East and Asia-Pacific. Every engagement runs on a fixed weekly call plus written updates, so the work never waits on a meeting.
How quickly can we start?
The audit can usually start within a week of our first call. Monthly engagements begin once the audit is done, so month one is spent fixing the highest-impact problems rather than onboarding.
The hub
Explore every service
Growth leadership and the channels that compound: SEO & GEO, paid media, CRO, attribution, lifecycle and AI automation — plus Shopify builds when the store itself is the bottleneck.
- Leadership Fractional CMO Senior, embedded growth leadership. I own the number, the tracking and the weekly spend decisions. From $6,000/mo
- Leadership Growth Strategy & Go-to-Market A growth plan built on your real numbers — who to sell to, which channels to bet on, and what to do in the next 90 days. Audit from $1,500
- Acquisition Technical SEO & Content Systems Technical fixes, site architecture and a content engine that compounds — SEO measured in pipeline and revenue, not rankings alone. From $3,500/mo
- Acquisition GEO / AI Search Visibility Make your brand part of the answer — cited and recommended in ChatGPT, Perplexity, Gemini and Google AI Overviews. From $3,500/mo
- Acquisition Performance Marketing Google, Meta, LinkedIn and TikTok ads managed against revenue and margin — with tracking you can trust. From $3,500/mo
- Conversion Conversion Rate Optimization More revenue from the traffic you already have — funnel fixes, landing pages and a testing program that actually ships. From $3,500/mo
- Conversion Lifecycle Marketing & CRM Email, CRM and retention systems that turn the contacts you already have into repeat revenue and qualified pipeline. From $3,500/mo
- Systems Marketing Attribution & Tracking Tracking that reconciles — GA4, server-side tagging, Meta CAPI and Consent Mode v2, with dashboards founders actually use. Audit from $1,500
- Systems AI Automation & Internal Tools AI agents, n8n workflows and custom internal tools that take routine marketing and operations work off your team. From $2,500/mo
- Ecommerce Ecommerce Growth Paid, CRO and retention run as one system and measured on profit — MER and contribution margin, not platform ROAS. From $3,500/mo
- Ecommerce Shopify Development A growth strategist who also builds your store — custom Shopify themes, Plus, headless and migrations built to convert and track correctly. From $6,000 per project
Remote-first · worldwide
Working with growth teams in 29 cities
I work remotely with growth teams across North America, Europe, the Middle East and Asia-Pacific. Every city page covers local market notes, privacy rules and pricing in local currency.