North America · United States
In short
I work remotely with San Francisco teams as a fractional growth lead: owning SEO & GEO, paid media, CRO, attribution and AI automation — and building Shopify stores when the store is the bottleneck. Engagements start with a one-week audit ($1,500).
By Can Elmas · Last updated
San Francisco is where AI, developer tools and B2B SaaS companies are built, and most of them sell to skeptical technical buyers who dislike being marketed to. Growth here is less about big campaigns and more about product-led funnels, content engineers respect and turning free users into paying teams. Being recommended by AI assistants now matters as much as ranking on Google.
Technical buyers in San Francisco research through documentation, GitHub, Hacker News, Reddit and increasingly ChatGPT, Claude and Perplexity, often asking an assistant to compare tools head to head. Classic Google SEO still drives signups for 'alternative to' and integration searches, but visibility in AI-generated comparisons and developer communities now shapes the shortlist before anyone reaches your site.
B2B products still collect personal data from people inside customer accounts, so product analytics, session replay and enrichment tools need the same opt-out and data-minimization care as marketing tags. Consent banners, Global Privacy Control handling and data processing agreements are set up once to cover both California and EU requirements.
Services in San Francisco
A fractional CMO in San Francisco typically costs $10,000–$25,000 a month, while a full-time Bay Area CMO commands well over $250,000 in salary plus equity. I work remotely with San Francisco AI, SaaS and developer-tool startups, owning pipeline, product-led funnels and attribution from $6,000/mo.
From $6,000/mo
Learn more →An SEO and GEO consultant for San Francisco SaaS and AI companies makes your product show up where technical buyers look: Google, documentation searches, and comparisons generated by ChatGPT, Perplexity and Gemini. It starts with a one-week audit for $1,500 and continues as monthly execution from $3,500/mo.
From $1,500
Learn more →I build Shopify stores for San Francisco consumer and hardware startups, including headless Hydrogen storefronts when a team genuinely needs one, with CPRA-ready consent, server-side tracking and clean product data built in. Shopify projects for San Francisco companies start at $6,000.
From $6,000
Learn more →A Google Ads consultant in San Francisco makes paid search pay off for SaaS, AI and developer-tool companies by bidding toward accounts that activate rather than raw clicks or signups. A one-week audit at $1,500 comes first; managed campaigns and offline conversion imports then continue inside Growth Foundation at $3,500/mo.
From $3,500/mo
Learn more →A CRM consultant in San Francisco joins product usage, marketing and sales data so reps at SaaS and AI startups know which self-serve accounts are ready for a conversation. I start with a one-week audit priced at $1,500, then build HubSpot or Salesforce and product-qualified scoring inside Growth Foundation at $3,500/mo.
From $1,500
Learn more →Transparent pricing
Pick by how much I run for you, from a one-week audit to owning the whole growth number. No lock-in, month-to-month, and the audit fee is credited if you continue.
Good
$1,500 fixed
$1,500
One-week audit: tracking, funnel, SEO/GEO and paid review. Ranked opportunities and a 90-day plan.
Better · Core system
$3,500 /mo
$3,500/mo
Tracking fixed, first channels and automations live within 30 days.
Best · Full OS
$6,000+ /mo
$6,000/mo
Acquisition, conversion, measurement and weekly spend decisions under one owner.
FAQ
Yes. I treat the product as part of the funnel: signup flow, onboarding, activation events and upgrade prompts are measured and tested alongside acquisition channels, with product and marketing data joined in one view.
That's a common starting point. I set up tracking, positioning and the first reliable channels myself, then help you decide which roles to hire and in what order.
By being useful rather than promotional: clear docs, honest comparison pages, working examples and templates, and a real presence in the communities where developers already ask questions. Paid campaigns still have a role, but they point to things engineers want, such as a free tier, a sandbox or a technical guide, not a sales call.
Yes. In crowded AI categories, clear positioning is often the cheapest growth lever. I run message tests on landing pages and ads, interview recent buyers and tighten how your product is described, which also shapes how AI assistants summarize you.
Work with me
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
