San Francisco · United States · Remote
Google Ads Consultant in San Francisco
TL;DR
A Google Ads consultant in San Francisco makes paid search pay off for SaaS, AI and developer-tool companies by bidding toward accounts that activate rather than raw clicks or signups. A one-week audit at $1,500 comes first; managed campaigns and offline conversion imports then continue inside Growth Foundation at $3,500/mo.
By Can Elmas · Last updated
How I work with San Francisco teams
Bay Area software categories are crowded and priced accordingly, so broad campaigns on terms like 'AI platform' or 'observability tool' burn budget fast. I concentrate spend on searches that signal a buying task: competitor and 'alternative to' queries, integration searches and the specific problems engineers type. Competitor names can generally be used as keywords, but trademark complaints can restrict them in ad text, so copy is written with that in mind. Revenue comes from teams that adopt the product, not from sign-up forms, so I send product events such as a workspace created or a first API call back to Google Ads from your warehouse or CRM and bid on those. For any SaaS company selling into Europe, Consent Mode is configured for EEA and UK visitors before remarketing or enhanced conversions go live.
What’s included
- Written audit with wasted spend quantified and fixes ranked by impact
- Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
- Account structure rebuilt around intent, margin and service lines
- Bidding plan per campaign with targets tied to qualified-lead or profit goals
- Negative keyword system and a search-term review cadence
- Merchant Center feed fixes and custom labels for ecommerce accounts
- Landing-page briefs or builds matched to campaign intent
- Weekly spend report: what to scale, what to pause, what to test next
The San Francisco context
- AI and developer-tool startups often reach early traction before hiring a single marketer, so the first growth lead has to build tracking, positioning and the self-serve funnel at the same time.
- Product-led companies need attribution that joins ad and web data with product analytics and the data warehouse, because a signup only matters once it becomes an activated, paying account.
Tracking and data collection follow CCPA/CPRA, plus GDPR for EU users. B2B products still collect personal data from people inside customer accounts, so product analytics, session replay and enrichment tools need the same opt-out and data-minimization care as marketing tags. Consent banners, Global Privacy Control handling and data processing agreements are set up once to cover both California and EU requirements.
Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for San Francisco companies.
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
FAQ
Google Ads Consultant in San Francisco: FAQ
Is Google Ads worth it for a developer-tool startup?
Yes, if you keep it narrow. Engineers search for specific problems, integrations and comparisons, so the campaigns that work target those queries and land each click on the quickstart or integration guide that answers it, rather than a demo request.
Can Google Ads optimize for activated accounts instead of signups?
Yes. I pass activation or qualified-account events from your product analytics, warehouse or CRM back to Google Ads as offline conversions, often with a value attached, so Smart Bidding learns which searches produce paying teams.
Do you understand product-led growth for SaaS?
Yes. I treat the product as part of the funnel: signup flow, onboarding, activation events and upgrade prompts are measured and tested alongside acquisition channels, with product and marketing data joined in one view.
Can you work with a San Francisco startup that has no marketing team yet?
That's a common starting point. I set up tracking, positioning and the first reliable channels myself, then help you decide which roles to hire and in what order.
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Work with me
Google Ads Consultant in San Francisco? Let’s talk.
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps