Google Ads Consultant in Seattle

How I work with Seattle teams

Seattle accounts tend to leak budget in two ways. Enterprise software advertisers bid on broad cloud and developer terms that attract engineers looking for documentation rather than buyers, so I build around solution and comparison queries, exclude job and tutorial intent, and import opportunity stages from your CRM so bidding learns from pipeline. Marketplace brands often let Shopping campaigns capture shoppers who would have bought on Amazon anyway; I split brand and non-brand spend and read results against Amazon sales before scaling. Wellness, fitness and supplement advertisers need extra care, because Washington's My Health My Data Act can treat health-related signals in tags and audience lists as consumer health data, and Google already limits personalized ads around health. For those brands I keep health-related pages out of remarketing lists and send conversions server-side with minimal detail.

What’s included

• Written audit with wasted spend quantified and fixes ranked by impact
• Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
• Account structure rebuilt around intent, margin and service lines
• Bidding plan per campaign with targets tied to qualified-lead or profit goals
• Negative keyword system and a search-term review cadence
• Merchant Center feed fixes and custom labels for ecommerce accounts
• Landing-page briefs or builds matched to campaign intent
• Weekly spend report: what to scale, what to pause, what to test next

The Seattle context

• Washington's My Health My Data Act defines consumer health data very broadly and allows private lawsuits, so fitness, wellness, beauty and supplement brands may need separate consent before collecting or sharing health-related signals, including through ad pixels.
• Washington's Commercial Electronic Mail Act prohibits false or misleading subject lines in commercial email, which puts urgency-driven promotional copy under real legal risk.

Tracking and data collection follow Washington My Health My Data Act, Commercial Electronic Mail Act & CAN-SPAM. MHMDA requires consent before collecting or sharing consumer health data plus a separate health data privacy policy, and it can reach non-health brands that infer health information. Pixels on wellness-related pages are audited and moved server-side or removed, and email subject lines are reviewed so promotions stay accurate.

Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Seattle companies.