Seattle · United States · Remote
Fractional CMO in Seattle
TL;DR
A fractional CMO in Seattle typically runs $8,000–$18,000 a month, against a full-time CMO package that has to compete with big-tech compensation. I work remotely with Seattle SaaS, marketplace and outdoor brands, owning growth targets, Amazon-plus-DTC strategy and attribution, starting at $6,000/mo.
By Can Elmas · Last updated
How I work with Seattle teams
Seattle teams usually have plenty of data and not enough decisions. As your fractional CMO I agree one growth metric with leadership, set up testing that separates incremental revenue from what would have happened anyway, and make budget calls every week. For marketplace-heavy brands, that means deciding when to push Amazon, when to protect margin and how to move loyal buyers onto your own channels.
What’s included
- Growth strategy and a 90-day plan tied to one revenue target
- Attribution fixed first — GA4, server-side tracking, ad platform conversions
- Channel ownership across SEO, GEO, paid media, CRO and lifecycle
- Weekly spend decisions: what to kill, what to scale
- Weekly progress report to founders — revenue, not vanity metrics
- Hiring, briefing and managing agencies, freelancers or an in-house team
- AI and automation layer so reporting and routine work run on their own
The Seattle context
- Washington's My Health My Data Act defines consumer health data very broadly and allows private lawsuits, so fitness, wellness, beauty and supplement brands may need separate consent before collecting or sharing health-related signals, including through ad pixels.
- Washington's Commercial Electronic Mail Act prohibits false or misleading subject lines in commercial email, which puts urgency-driven promotional copy under real legal risk.
Tracking and data collection follow Washington My Health My Data Act, Commercial Electronic Mail Act & CAN-SPAM. MHMDA requires consent before collecting or sharing consumer health data plus a separate health data privacy policy, and it can reach non-health brands that infer health information. Pixels on wellness-related pages are audited and moved server-side or removed, and email subject lines are reviewed so promotions stay accurate.
Want the full picture? Read the complete Fractional CMO service overview, or see everything I do for Seattle companies.
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
FAQ
Fractional CMO in Seattle: FAQ
Do you run incrementality tests?
Yes. Depending on budget and channels, I use geo holdouts, conversion lift studies or structured on/off tests to measure what advertising actually adds. It's the most reliable way to decide where the next dollar goes.
Can a fractional CMO help an enterprise software company?
Yes. I focus on positioning for buying committees, account-based programs and the measurement that links marketing to opportunities. Sales-led companies benefit most when marketing and sales share the same pipeline numbers.
Do you work with brands that sell mainly on Amazon?
Yes. I look at Amazon and DTC together: advertising efficiency, margin after fees and how much customer data you own. The aim is profitable growth on Amazon while building a direct channel that doesn't depend on a single marketplace.
Does Washington's My Health My Data Act affect my brand?
It can if you sell fitness, wellness, beauty or supplement products, because the law's definition of health data is broad. I audit where pixels and forms might capture health-related data and recommend changes; your legal counsel makes the final call.
Fractional CMO in nearby cities
Work with me
Fractional CMO in Seattle? Let’s talk.
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps