Google Ads Consultant in Los Angeles

How I work with Los Angeles teams

Los Angeles brands usually reach Google Ads after social has already created demand, so the first job is protecting it. I defend branded search first, so the traffic a viral video sends you lands on your site instead of with resellers or competitors bidding on your name, then build Shopping and Performance Max on a clean Merchant Center feed with product groups based on margin. YouTube campaigns reuse creator content only where your usage rights cover paid media. Where customers search in Spanish, Spanish campaigns get their own native copy and landing pages instead of translated English ads. Supplement and wellness claims are checked against Google's healthcare policies before launch. And because California privacy suits have targeted pixels, conversions run through consent-aware, server-side tagging with enhanced conversions set up to match your privacy policy.

What’s included

• Written audit with wasted spend quantified and fixes ranked by impact
• Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
• Account structure rebuilt around intent, margin and service lines
• Bidding plan per campaign with targets tied to qualified-lead or profit goals
• Negative keyword system and a search-term review cadence
• Merchant Center feed fixes and custom labels for ecommerce accounts
• Landing-page briefs or builds matched to campaign intent
• Weekly spend report: what to scale, what to pause, what to test next

The Los Angeles context

• California's Automatic Renewal Law has been tightened with click-to-cancel requirements, so subscription beauty, supplement and streaming brands need renewal reminders and online cancellation that hold up to scrutiny.
• Products sold to California shoppers may need Proposition 65 warnings, which must appear on product pages or before checkout, not only on packaging.

Tracking and data collection follow CCPA as amended by CPRA, CIPA & CalOPPA. Californians can opt out of the sale or sharing of their data, and most ad pixels count as sharing. Setups honor Global Privacy Control signals, include a clear opt-out link, meet CalOPPA's privacy policy requirements and move tags server-side after a documented review of every third-party script.

Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Los Angeles companies.