Austin · United States · Remote
Google Ads Consultant in Austin
TL;DR
A Google Ads consultant in Austin fixes conversion tracking, cuts wasted spend and rebuilds campaigns around qualified pipeline or profitable orders, whether you sell SaaS nationally or serve customers across Travis and Williamson counties. I start with a one-week audit at $1,500, then manage the account inside Growth Foundation from $3,500/mo.
By Can Elmas · Last updated
How I work with Austin teams
Austin auctions get crowded from two directions. SaaS companies here chase national category terms against better-funded coastal competitors, so I shift budget toward use-case, integration and competitor searches where buyer intent is higher and fewer rivals bid. Local businesses face a different problem: much of their demand comes from people still planning a move, so I choose deliberately between targeting people physically in the metro and people showing interest in it. Where customers genuinely search in Spanish, I build separate Spanish campaigns with native copy instead of translated ads. Healthtech products get a policy check before any budget goes live, since Google restricts several health categories. Conversion tracking combines enhanced conversions with offline imports from your CRM, and it respects TDPSA opt-outs and Global Privacy Control so the data you optimize on is data you're allowed to use.
What’s included
- Written audit with wasted spend quantified and fixes ranked by impact
- Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
- Account structure rebuilt around intent, margin and service lines
- Bidding plan per campaign with targets tied to qualified-lead or profit goals
- Negative keyword system and a search-term review cadence
- Merchant Center feed fixes and custom labels for ecommerce accounts
- Landing-page briefs or builds matched to campaign intent
- Weekly spend report: what to scale, what to pause, what to test next
The Austin context
- The Texas Data Privacy and Security Act has no revenue threshold and relies on the federal small-business definition instead, and even small businesses need consent before selling sensitive data.
- Companies relocating from California or New York bring an existing brand but often have to rebuild local credibility and Texas-specific search visibility from scratch.
Tracking and data collection follow Texas Data Privacy and Security Act (TDPSA) & CAN-SPAM. TDPSA gives Texans rights to access and delete their data and to opt out of targeted advertising and data sales, and businesses are expected to recognize universal opt-out signals. Tracking setups include a clear opt-out link, honor Global Privacy Control and treat sensitive categories, such as health or precise location, as opt-in only.
Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Austin companies.
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
FAQ
Google Ads Consultant in Austin: FAQ
Should our Austin business run Google Ads in Spanish?
Yes, when Spanish-speaking customers make up a real part of your market. During the audit I check search term and keyword data to confirm that demand, then launch Spanish-language campaigns that point to Spanish landing pages.
Should our Austin food or beverage brand use Performance Max?
Often, if your product feed is clean, but with brand terms excluded and results judged on new-customer revenue rather than blended ROAS. I run it next to Standard Shopping at first so we can see what it genuinely adds.
Do you work with Austin startups at seed and Series A?
Yes. Early-stage Austin companies often have a founder or one generalist running marketing. I add senior strategy and hands-on execution, focusing on measurement and one or two channels that can scale before the next raise.
Does the Texas privacy law apply to my company?
Possibly, even if you're small, because TDPSA doesn't use a revenue threshold. I review your tracking, forms and data flows during the audit and flag what needs attention; your attorney confirms your specific obligations.
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Work with me
Google Ads Consultant in Austin? Let’s talk.
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps