Austin · United States · Remote
Fractional CMO in Austin
TL;DR
A fractional CMO in Austin generally costs $6,000–$15,000 a month, well below a full-time executive hire in a market that competes with Bay Area salaries. I work remotely with Austin SaaS, hardware and consumer brands, owning the growth plan, attribution and budget decisions, from $6,000/mo.
By Can Elmas · Last updated
How I work with Austin teams
Austin companies move quickly, and marketing often turns into a pile of experiments nobody has time to evaluate. As your fractional CMO I set one growth target, clean up tracking and create a weekly rhythm for deciding what to scale and what to stop. For consumer brands moving from Texas shelves into national channels, I balance DTC, Amazon and retail media so every dollar is judged on contribution margin, not platform ROAS.
What’s included
- Growth strategy and a 90-day plan tied to one revenue target
- Attribution fixed first — GA4, server-side tracking, ad platform conversions
- Channel ownership across SEO, GEO, paid media, CRO and lifecycle
- Weekly spend decisions: what to kill, what to scale
- Weekly progress report to founders — revenue, not vanity metrics
- Hiring, briefing and managing agencies, freelancers or an in-house team
- AI and automation layer so reporting and routine work run on their own
The Austin context
- The Texas Data Privacy and Security Act has no revenue threshold and relies on the federal small-business definition instead, and even small businesses need consent before selling sensitive data.
- Companies relocating from California or New York bring an existing brand but often have to rebuild local credibility and Texas-specific search visibility from scratch.
Tracking and data collection follow Texas Data Privacy and Security Act (TDPSA) & CAN-SPAM. TDPSA gives Texans rights to access and delete their data and to opt out of targeted advertising and data sales, and businesses are expected to recognize universal opt-out signals. Tracking setups include a clear opt-out link, honor Global Privacy Control and treat sensitive categories, such as health or precise location, as opt-in only.
Want the full picture? Read the complete Fractional CMO service overview, or see everything I do for Austin companies.
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
FAQ
Fractional CMO in Austin: FAQ
What does a fractional CMO do in the first 90 days?
Month one covers the audit and tracking fixes, month two builds the channel plan and reporting rhythm, and month three scales what's working. By day 90 you have a growth plan, clean data and clear decisions on budget and hiring.
Can you work with our in-house marketer?
Yes, and it's a common setup in Austin. I set direction and priorities, review the work and coach your team member, so they grow into the role while the business gets senior oversight.
Do you work with Austin startups at seed and Series A?
Yes. Early-stage Austin companies often have a founder or one generalist running marketing. I add senior strategy and hands-on execution, focusing on measurement and one or two channels that can scale before the next raise.
Does the Texas privacy law apply to my company?
Possibly, even if you're small, because TDPSA doesn't use a revenue threshold. I review your tracking, forms and data flows during the audit and flag what needs attention; your attorney confirms your specific obligations.
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Work with me
Fractional CMO in Austin? Let’s talk.
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps