Google Ads Consultant in Chicago

How I work with Chicago teams

Industrial and B2B searches around Chicago are low in volume and high in value, which makes Google Ads unforgiving: a loose broad-match campaign can drain its budget on job seekers, students and DIY buyers. I build around the exact language your buyers use, such as part numbers, material grades, certifications and 'supplier' or 'distributor' modifiers, with negative lists that keep careers and hobby traffic out. Catalog sellers get Shopping campaigns on a feed that carries manufacturer part numbers and specs. Ad schedules favor the working week, and location targeting follows your real delivery or service region across the Midwest rather than the whole country. Quote requests and calls are tracked into the CRM and matched to orders. Insurance and healthcare advertisers get policy-safe copy and tagging that keeps sensitive details out of ad platforms.

What’s included

• Written audit with wasted spend quantified and fixes ranked by impact
• Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
• Account structure rebuilt around intent, margin and service lines
• Bidding plan per campaign with targets tied to qualified-lead or profit goals
• Negative keyword system and a search-term review cadence
• Merchant Center feed fixes and custom labels for ecommerce accounts
• Landing-page briefs or builds matched to campaign intent
• Weekly spend report: what to scale, what to pause, what to test next

The Chicago context

• Illinois' Biometric Information Privacy Act has produced some of the largest privacy settlements in the country, so any feature that scans faces, voices or fingerprints, such as virtual try-on, needs written consent designed in before launch.
• Manufacturers and distributors often run on legacy ERPs, so online ordering, customer pricing and inventory have to sync with those systems before B2B ecommerce can scale.

Tracking and data collection follow Illinois BIPA, Illinois PIPA & CAN-SPAM. BIPA requires informed written consent and a published retention policy before collecting biometric data, and it gives individuals a private right of action. Beyond biometrics, tracking follows the strictest state privacy laws your customers fall under, with opt-out handling and server-side tagging so measurement stays reliable.

Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Chicago companies.