Toronto · Canada · Remote
Google Ads Consultant in Toronto
TL;DR
A Google Ads consultant in Toronto builds separate Canadian and US campaigns, adds French campaigns if you sell in Quebec, and tracks conversions with consent that fits PIPEDA and Law 25. A one-week audit (about C$2,100) comes first; after that I manage the account inside Growth Foundation from about C$4,800 a month.
By Can Elmas · Last updated
How I work with Toronto teams
Toronto's most competitive auctions sit in banking, insurance, fintech and real estate, where large incumbents set the price of every click and challengers need tighter keyword lists and better landing pages to compete. Credit and housing advertisers also lose some targeting options in Canada and the US, since Google restricts demographic and postal-code targeting for those categories, so structure and creative have to do more of the work. Cross-border accounts pass a currency code with every conversion, so CAD and USD revenue report correctly and bidding compares like with like. Quebec campaigns run in French with native copy and French landing pages. Conversion tracking uses Consent Mode and enhanced conversions, and any tag able to profile Quebec visitors stays switched off until they opt in, as Law 25 expects.
What’s included
- Written audit with wasted spend quantified and fixes ranked by impact
- Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
- Account structure rebuilt around intent, margin and service lines
- Bidding plan per campaign with targets tied to qualified-lead or profit goals
- Negative keyword system and a search-term review cadence
- Merchant Center feed fixes and custom labels for ecommerce accounts
- Landing-page briefs or builds matched to campaign intent
- Weekly spend report: what to scale, what to pause, what to test next
The Toronto context
- CASL is one of the world's strictest anti-spam laws: commercial emails and texts need express or implied consent, sender identification and a working unsubscribe, and implied consent expires after set periods.
- Selling into Quebec brings Law 25's consent and transparency rules as well as French-language requirements for commercial content, so a bilingual site is often a legal need rather than a nice-to-have.
Tracking and data collection follow PIPEDA, CASL & Quebec Law 25. PIPEDA requires meaningful consent and clear purposes for collecting personal data, while Law 25 adds stricter consent and privacy-by-default rules for Quebec residents. Email and SMS programs record consent type and expiry under CASL, and site tracking uses consent-aware tagging that works for both Canadian and US visitors.
Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Toronto companies.
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
FAQ
Google Ads Consultant in Toronto: FAQ
Do we need French-language Google Ads to reach Quebec customers?
Yes, if Quebec is a real market for you. Quebec's Charter of the French Language generally requires commercial advertising to be available in French, and French ads leading to French landing pages connect better with local buyers, so I build them as separate campaigns rather than translated duplicates.
Should our Canadian and US campaigns share one Google Ads account?
Often two accounts work better, one billed in CAD and one in USD, because an account's currency can't be changed after it's created. Both feed the same conversion data and dashboards, so you still see total performance next to each country's numbers.
Can you invoice a Canadian company in CAD?
I can invoice in CAD or USD. GST/HST is generally not charged on my invoices for cross-border services, and your accountant confirms whether any self-assessment applies on your side.
Do you understand CASL?
Yes. I set up email and SMS programs that record how consent was obtained, when implied consent expires and how people unsubscribe. Your legal counsel confirms the final consent language, but the systems make compliance routine.
Work with me
Google Ads Consultant in Toronto? Let’s talk.
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps