Toronto · Canada · Remote
Fractional CMO in Toronto
TL;DR
A fractional CMO in Toronto typically costs C$7,000–C$18,000 a month, versus a full-time CMO package often above C$200,000 before equity. I work remotely with Toronto fintech, SaaS and DTC companies, owning growth strategy, budgets and attribution across Canada and the US, from about C$8,300 a month.
By Can Elmas · Last updated
How I work with Toronto teams
Toronto growth teams often need to win in two markets at once on a Canadian-sized budget. As your fractional CMO I set separate targets for Canada and the US, build attribution that reports each market cleanly and decide where each dollar works hardest. For regulated banking, investment and insurance brands, I bring disclosure review into the workflow so launches don't stall at compliance.
What’s included
- Growth strategy and a 90-day plan tied to one revenue target
- Attribution fixed first — GA4, server-side tracking, ad platform conversions
- Channel ownership across SEO, GEO, paid media, CRO and lifecycle
- Weekly spend decisions: what to kill, what to scale
- Weekly progress report to founders — revenue, not vanity metrics
- Hiring, briefing and managing agencies, freelancers or an in-house team
- AI and automation layer so reporting and routine work run on their own
The Toronto context
- CASL is one of the world's strictest anti-spam laws: commercial emails and texts need express or implied consent, sender identification and a working unsubscribe, and implied consent expires after set periods.
- Selling into Quebec brings Law 25's consent and transparency rules as well as French-language requirements for commercial content, so a bilingual site is often a legal need rather than a nice-to-have.
Tracking and data collection follow PIPEDA, CASL & Quebec Law 25. PIPEDA requires meaningful consent and clear purposes for collecting personal data, while Law 25 adds stricter consent and privacy-by-default rules for Quebec residents. Email and SMS programs record consent type and expiry under CASL, and site tracking uses consent-aware tagging that works for both Canadian and US visitors.
Want the full picture? Read the complete Fractional CMO service overview, or see everything I do for Toronto companies.
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
FAQ
Fractional CMO in Toronto: FAQ
Why hire a fractional CMO instead of a full-time VP of Marketing in Toronto?
A fractional CMO brings senior experience at part of the cost and can start immediately. It's a good fit while you prove the growth model; once it works, I help you hire the full-time leader and hand over a documented system.
Can you manage both Canadian and US campaigns?
Yes. I run separate campaign structures, budgets and reporting for each country, because costs, competition and buyer expectations differ, and I report blended and per-market results side by side.
Can you invoice a Canadian company in CAD?
I can invoice in CAD or USD. GST/HST is generally not charged on my invoices for cross-border services, and your accountant confirms whether any self-assessment applies on your side.
Do you understand CASL?
Yes. I set up email and SMS programs that record how consent was obtained, when implied consent expires and how people unsubscribe. Your legal counsel confirms the final consent language, but the systems make compliance routine.
Work with me
Fractional CMO in Toronto? Let’s talk.
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps