Boston · United States · Remote
Google Ads Consultant in Boston
TL;DR
A Google Ads consultant in Boston runs search campaigns that reach scientists, clinicians and technical buyers without breaking healthcare advertising rules or leaking patient data into ad platforms. The first step is a one-week audit at $1,500; ongoing campaign management then sits in Growth Foundation from $3,500/mo.
By Can Elmas · Last updated
How I work with Boston teams
Boston advertisers often sit in categories Google treats carefully, and its healthcare policies cover keywords and landing pages as well as the ads themselves, so I build keyword lists and copy only from claims your team has already approved. Patient-facing sites need conversion tracking that reports a booked appointment or a completed form, never the condition behind it. Life sciences tools, lab services and robotics companies selling to researchers face a narrow, technical audience, so I bid on method, instrument and application terms and use Customer Match to reach contacts at target accounts where lists are large enough to serve. Universities and edtech programs compete hard for program searches in enrollment season, and asset managers need copy that respects SEC and FINRA communication rules.
What’s included
- Written audit with wasted spend quantified and fixes ranked by impact
- Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
- Account structure rebuilt around intent, margin and service lines
- Bidding plan per campaign with targets tied to qualified-lead or profit goals
- Negative keyword system and a search-term review cadence
- Merchant Center feed fixes and custom labels for ecommerce accounts
- Landing-page briefs or builds matched to campaign intent
- Weekly spend report: what to scale, what to pause, what to test next
The Boston context
- Life sciences and medtech companies work under FDA rules on promotional claims, so campaigns need medical, legal and regulatory review built into the timeline.
- Healthcare organizations must keep protected health information out of third-party tracking tools, which makes pixel audits and server-side setups essential for patient-facing sites.
Tracking and data collection follow Massachusetts 201 CMR 17.00, HIPAA (where applicable) & CAN-SPAM. Massachusetts requires a written security program for residents' personal data, and healthcare clients must keep patient information away from ad platforms. Tracking on health-related pages is minimized or run server-side with data stripping, and business associate agreements are checked before any tool touches protected data.
Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Boston companies.
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
FAQ
Google Ads Consultant in Boston: FAQ
Can a biotech or medtech company advertise on Google?
Yes, within limits. Device, diagnostics and research-tool companies can usually run search campaigns with reviewed claims, while prescription drug ads require Google certification and speculative treatments are not allowed; I map your products against the relevant policies during the audit.
Can you run enrollment campaigns for a Boston university or edtech program?
Yes. I structure campaigns by program and application deadline, track inquiries and applications as separate conversions, and feed enrollment data back from your admissions CRM so bidding learns which leads actually enroll.
Do you work with biotech and medtech companies?
Yes, on the commercial side: positioning, websites, demand generation and measurement. I build medical, legal and regulatory review into every workflow, and your team keeps final approval over claims and scientific content.
Can you keep our tracking HIPAA-safe?
I audit what your site sends to ad and analytics platforms, remove or restrict tracking on sensitive pages and set up server-side tagging with data controls. Whether a specific setup meets HIPAA is confirmed by your privacy officer or counsel.
Work with me
Google Ads Consultant in Boston? Let’s talk.
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps