New York · United States · Remote
Google Ads Consultant in New York
TL;DR
A Google Ads consultant in New York cuts spend on vanity terms and puts budget behind the searches that turn into revenue for law firms, lenders, brokerages and retailers. My work begins with a one-week account audit at $1,500; the fixes and ongoing management then run inside Growth Foundation at $3,500/mo.
By Can Elmas · Last updated
How I work with New York teams
New York is one of the most expensive Google Ads markets in the country, with law firms, lenders, brokerages and SaaS companies bidding on the same commercial terms. So I build accounts around margin rather than volume: tight exact and phrase match on high-intent queries, negative lists that strip out job seekers and researchers, and location settings aimed at people actually in the boroughs and suburbs you serve. Lending and housing campaigns follow Google's policy that bars targeting by age, gender, parental status, marital status or ZIP code, and fintech copy clears compliance review before launch. Qualified leads and closed deals are imported from your CRM, with enhanced conversions and consent signals configured, so bidding learns from revenue instead of form fills. Paid search then sits inside Performance Marketing next to your other paid channels.
What’s included
- Written audit with wasted spend quantified and fixes ranked by impact
- Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
- Account structure rebuilt around intent, margin and service lines
- Bidding plan per campaign with targets tied to qualified-lead or profit goals
- Negative keyword system and a search-term review cadence
- Merchant Center feed fixes and custom labels for ecommerce accounts
- Landing-page briefs or builds matched to campaign intent
- Weekly spend report: what to scale, what to pause, what to test next
The New York context
- Fintech, lending and wealth brands can fall under NYDFS oversight and FINRA or SEC advertising rules, so claims, disclosures and testimonials have to be cleared before a campaign goes live.
- Fashion, beauty and home brands in New York often run wholesale, stores and DTC at the same time, so attribution has to count showroom, pop-up and stockist sales, not just website orders.
Tracking and data collection follow NY SHIELD Act, CAN-SPAM, TCPA & other states' privacy laws. The SHIELD Act sets data-security and breach-notice duties for anyone holding New Yorkers' data. Because most New York brands sell nationally, tracking is built for the strictest states they reach, including Global Privacy Control opt-outs, and SMS programs keep documented opt-in consent to stay on the right side of the TCPA.
Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for New York companies.
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
FAQ
Google Ads Consultant in New York: FAQ
Do New York law firms need special handling in Google Ads?
Yes. New York's attorney advertising rules cover labeling, claims and keeping copies of ads, so I keep copy factual, archive every version that runs and have the firm approve changes before launch. Legal keywords are among the costliest in the city, so I also track which calls turn into signed matters.
Should our campaigns cover the whole New York metro or just Manhattan?
Start where you can serve and close profitably. I usually split campaigns by borough or suburb so each area gets its own budget and bids, then expand into New Jersey, Long Island or Westchester once the numbers justify it.
How do you handle subscription checkout under New York's automatic renewal law?
I set up checkout copy that states the renewal terms clearly before purchase, collect affirmative consent to the recurring charge, send a confirmation that explains how to cancel, and make cancellation easy to find and complete. Your legal counsel approves the final wording.
Can you invoice a New York company in US dollars?
Yes. I invoice in USD and provide the tax forms and vendor details your finance team needs to set me up as a supplier.
Work with me
Google Ads Consultant in New York? Let’s talk.
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps