Google Ads Consultant in Miami

How I work with Miami teams

Miami Google Ads accounts usually serve two audiences at once: locals searching nearby, and buyers in Latin America, Europe or the Northeast researching condos, clinics and hotels long before they book. I split campaigns by language and origin, with Spanish and, where it pays, Portuguese ads written natively, and use location options that include people elsewhere who are interested in Miami. Property campaigns shown to US or Canadian users fall under Google's housing ads policy, so they cannot be narrowed by age, gender, parental or marital status, or ZIP code, and targeting shifts to keywords, listing content and broader geography. Aesthetics clinics face health-related limits on claims and audience targeting, and crypto exchanges and wallets need Google certification to advertise in the US. Leads that start as WhatsApp chats or calls are tracked, qualified ones are fed back to bidding, and budgets flex with the winter high season.

What’s included

• Written audit with wasted spend quantified and fixes ranked by impact
• Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
• Account structure rebuilt around intent, margin and service lines
• Bidding plan per campaign with targets tied to qualified-lead or profit goals
• Negative keyword system and a search-term review cadence
• Merchant Center feed fixes and custom labels for ecommerce accounts
• Landing-page briefs or builds matched to campaign intent
• Weekly spend report: what to scale, what to pause, what to test next

The Miami context

• Florida's Telephone Solicitation Act layers state rules on top of the federal TCPA for marketing texts and calls, including consent and time-of-day limits, so SMS programs need careful setup and documented opt-ins.
• Many Miami businesses serve customers across Latin America, which brings multi-currency pricing, cross-border shipping and Spanish and Portuguese content into the growth plan.

Tracking and data collection follow Florida Digital Bill of Rights, Florida Telephone Solicitation Act, TCPA & CAN-SPAM. The Florida Digital Bill of Rights mainly reaches very large companies, but the Telephone Solicitation Act affects almost any business that texts customers. SMS flows are built with documented consent, quiet hours and instant opt-out, and site tracking follows the stricter rules of the places your buyers come from, including GDPR for European visitors and Brazil's LGPD where relevant.

Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Miami companies.