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Can Elmas

Europe · United Kingdom

Growth strategist for Manchester companies

In short

I work remotely with Manchester teams as a fractional growth lead: owning SEO & GEO, paid media, CRO, attribution and AI automation — and building Shopify stores when the store is the bottleneck. Engagements start with a one-week audit (≈ £1,200).

By · Last updated

The Manchester growth market

Manchester has grown into one of the UK's largest digital economies outside London, built on a deep bench of online retailers, creative and media businesses around MediaCityUK, and a fast-growing tech and health-tech scene. Budgets here are often leaner than in the capital, so growth has to come from tighter conversion, smarter attribution and organic channels that compound, not from outspending competitors.

What I see in Manchester

  • The city is home to several of the UK's best-known online fashion and pureplay retailers, so local DTC brands compete against teams that test creative and pricing at enormous scale.
  • Many Manchester businesses sell nationally from a regional base, which means they need national SEO and paid strategies rather than purely local ones, while still using the Manchester story in PR and brand.
  • Founders here tend to scrutinise every pound of retainer and ad spend, so engagements are structured around quick, measurable wins before larger budgets are unlocked.
  • The local agency ecosystem is large, and a fractional lead is often most valuable as the client-side owner who briefs agencies, audits their reporting and holds them accountable for revenue.

Search & AI discovery in Manchester

Manchester buyers search much like the rest of the UK, but service businesses win a lot of demand through location-modified queries such as 'Manchester', 'Salford' or 'North West', plus near-me searches in Google Maps. AI assistants increasingly answer those local shortlist questions too, so consistent business listings, reviews and clear service-area pages feed both Google and ChatGPT-style answers.

Privacy & tracking: UK GDPR, Data Protection Act 2018, PECR & Data (Use and Access) Act 2025

Recent UK reforms relax consent for some low-risk analytics cookies, but advertising and remarketing tags still require opt-in. I set up consent banners and server-side tracking so Manchester sites stay compliant while ad platforms still receive modelled conversion data.

Services in Manchester

How I help Manchester teams grow

Fractional CMO in Manchester

A fractional CMO for a Manchester business gives you senior growth leadership without a full-time executive salary. I run strategy, attribution and channel decisions remotely, often alongside your existing agency, with monthly engagements from about £2,800 and full growth-operating support at roughly £4,800 a month.

From ≈ £4,800/mo

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SEO & GEO Consultant in Manchester

Manchester companies hire me as an SEO and GEO consultant to rank nationally in Google UK, win local searches across Greater Manchester, and get recommended by ChatGPT, Perplexity and AI Overviews. Work starts with a one-week technical and content audit at about £1,200, followed by monthly implementation tied to leads and revenue.

From ≈ £1,200

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Shopify Developer in Manchester

I build and optimise Shopify stores for Manchester brands, from theme rebuilds and WooCommerce migrations to Shopify Plus setups for high-volume fashion retail. Builds include fast templates, GA4 and server-side tracking, and Klaviyo flows so the store converts from launch. Manchester Shopify projects typically start at about £4,800.

From ≈ £4,800

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Google Ads Consultant in Manchester

A Google Ads consultant in Manchester has to make lean budgets work harder, whether you sell across the UK or serve customers within Greater Manchester. My work starts with a one-week audit costing about £1,200, then continues inside Growth Foundation for around £2,800 a month, covering campaign structure, Shopping feeds and trustworthy conversion tracking.

From ≈ £2,800/mo

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CRM Consultant in Manchester

A CRM consultant in Manchester turns scattered spreadsheets, inboxes and agency reports into one pipeline your team actually uses. HubSpot and CRM builds run inside Growth Foundation at about £2,800 a month, after a one-week audit at roughly £1,200 that shows where leads are lost and which fixes pay back first.

From ≈ £1,200

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Transparent pricing

Priced to the result, not a feature list

Pick by how much I run for you, from a one-week audit to owning the whole growth number. No lock-in, month-to-month, and the audit fee is credited if you continue.

Good

Growth Audit

$1,500 fixed

≈ £1,200 (approx.)

One-week audit: tracking, funnel, SEO/GEO and paid review. Ranked opportunities and a 90-day plan.

  • Tracking & attribution health check
  • Funnel and conversion bottlenecks
  • SEO, GEO and paid media review
  • Ranked opportunity list with budgets
  • 90-day growth plan you keep
Book the audit
Most chosen

Better · Core system

Growth Foundation

$3,500 /mo

≈ £2,800/mo (approx.)

Tracking fixed, first channels and automations live within 30 days.

  • Everything in the audit
  • GA4 + server-side tracking implemented
  • One or two growth channels run end to end
  • Landing page & CRO sprints
  • Weekly reporting automated
Start with Foundation

Best · Full OS

Fractional Growth OS

$6,000+ /mo

≈ £4,800/mo (approx.)

Acquisition, conversion, measurement and weekly spend decisions under one owner.

  • Fractional CMO / Head of Growth
  • SEO, GEO, paid, CRO & lifecycle
  • AI agents and n8n automation layer
  • Team, agency & freelancer management
  • Weekly revenue report to founders
Book a call
  • ✓ No lock-in
  • ✓ Month-to-month
  • ✓ Audit fee credited if you continue
  • ✓ Remote, working worldwide

FAQ

Working with clients in Manchester

Do you only work with large Manchester companies?

No. Many clients are founder-led businesses with a small marketing team. The one-week audit is designed so a smaller Manchester company can get a prioritised plan before committing to a monthly retainer.

How can a Manchester brand compete with the city's big online fashion retailers?

Not by outspending them. The large pureplays test creative and pricing at a scale most brands can't match, so I focus on a clearly defined niche, product pages and offers that give shoppers a reason to choose you, email and SMS flows that drive repeat purchases, and paid social that only scales what has already proven profitable.

Will you work alongside our existing Manchester agency?

Yes, and that is common. I act as the client-side growth lead: I set targets, review the agency's plans and reporting, and fix tracking so both sides are judged on the same revenue data.

How do you invoice UK businesses?

I invoice in GBP or USD. For cross-border business-to-business services the reverse-charge rules normally apply, so VAT is handled on your side; your accountant will confirm the treatment for your company.

Work with me

Growing a Manchester company? Let’s talk.

Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.

  • ✓ No obligation
  • ✓ No sales script
  • ✓ Honest feedback
  • ✓ Clear next steps