Europe · United Kingdom
In short
I work remotely with London teams as a fractional growth lead: owning SEO & GEO, paid media, CRO, attribution and AI automation — and building Shopify stores when the store is the bottleneck. Engagements start with a one-week audit (≈ £1,200).
By Can Elmas · Last updated
London is Europe's densest cluster of venture-backed SaaS, fintech and direct-to-consumer brands, and the competition for attention there is expensive. Paid CPCs in finance, legal and B2B software are among the highest in Europe, which makes clean attribution and conversion rate a board-level issue rather than a marketing detail.
Google still holds the large majority of UK search, but buyers increasingly shortlist vendors through ChatGPT, Perplexity and Google AI Overviews before they ever click a result. UK spelling and local terms (e.g. 'agency fees', 'VAT', 'postcode') matter for both classic SEO and for how AI assistants match your brand to a query.
Consent is required for non-essential cookies and marketing email to consumers. Tracking setups use Consent Mode v2 and server-side tagging so measurement stays accurate without breaking the rules.
Services in London
A fractional CMO in London typically costs £4,000–£12,000 a month, versus a full-time CMO salary well above £150,000 plus equity. I work with London SaaS, fintech and DTC teams remotely, owning the growth number, the tracking and the weekly spend decisions from about £4,800 a month.
From ≈ £4,800/mo
Learn more →An SEO and GEO consultant for London brands fixes technical SEO, builds content that ranks in Google UK, and makes sure ChatGPT, Perplexity and Google AI Overviews recommend your company. Engagements start with a one-week audit (≈ £1,200) and move into monthly execution.
From ≈ £1,200
Learn more →I build and optimise Shopify stores for London DTC brands, from custom Online Store 2.0 themes to Shopify Plus checkout extensions, with growth built in: fast pages, clean GA4 and server-side tracking, and UK and EU selling through Shopify Markets. Store projects start at about £4,800.
From ≈ £4,800
Learn more →A Google Ads consultant in London should make every expensive click answerable to pipeline or revenue, not to impressions. I start with a one-week account audit at about £1,200, then manage search, Performance Max and conversion tracking inside Growth Foundation at roughly £2,800 a month, with CRM data feeding the bidding.
From ≈ £2,800/mo
Learn more →A CRM consultant in London sets up HubSpot or Salesforce so marketing, sales and finance work from one pipeline and one definition of a qualified lead. I begin with a one-week CRM audit (about £1,200), then build and run the system inside Growth Foundation for roughly £2,800 a month.
From ≈ £1,200
Learn more →Transparent pricing
Pick by how much I run for you, from a one-week audit to owning the whole growth number. No lock-in, month-to-month, and the audit fee is credited if you continue.
Good
$1,500 fixed
≈ £1,200 (approx.)
One-week audit: tracking, funnel, SEO/GEO and paid review. Ranked opportunities and a 90-day plan.
Better · Core system
$3,500 /mo
≈ £2,800/mo (approx.)
Tracking fixed, first channels and automations live within 30 days.
Best · Full OS
$6,000+ /mo
≈ £4,800/mo (approx.)
Acquisition, conversion, measurement and weekly spend decisions under one owner.
FAQ
By making each click worth more before buying more of them. I tighten keyword and audience targeting, cut spend on searches that never turn into sales or pipeline, improve landing-page conversion rate and send qualified-lead or revenue data back to the ad platforms so bidding optimises for real customers. In parallel, SEO and GEO work builds demand you don't pay for per click.
Yes. I invoice in GBP or USD. Cross-border B2B services usually fall under the reverse-charge VAT mechanism, so your accountant accounts for VAT on your side.
I build approval steps into campaigns and landing pages for regulated clients and work alongside your compliance team. Final sign-off on financial promotions always stays with your compliance function.
An audit can usually start within a week of our first call. Monthly engagements start once the audit is finished, so the first month is spent fixing the highest-impact problems rather than onboarding.
Work with me
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
