London · United Kingdom · Remote
Google Ads Consultant in London
TL;DR
A Google Ads consultant in London should make every expensive click answerable to pipeline or revenue, not to impressions. I start with a one-week account audit at about £1,200, then manage search, Performance Max and conversion tracking inside Growth Foundation at roughly £2,800 a month, with CRM data feeding the bidding.
By Can Elmas · Last updated
How I work with London teams
London search auctions in fintech, legal services, B2B software and property are among the most crowded I work in, so broad match left on autopilot burns budget quickly. I rebuild accounts around commercial-intent queries, tight negative keyword lists and landing pages written for UK buyers, then feed CRM stages back through offline conversion imports so Smart Bidding values a signed customer above a form fill. Financial services advertisers targeting the UK must pass Google's financial services verification, which generally requires FCA authorisation, and your compliance team still approves the copy, so I plan approval time into every launch. Location settings matter as well: a firm that only serves London should target people in or regularly in the area, not everyone who shows interest in it. Google needs consent signals for UK traffic before using it for remarketing, so every build wires a PECR-compliant banner into Consent Mode v2.
What’s included
- Written audit with wasted spend quantified and fixes ranked by impact
- Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
- Account structure rebuilt around intent, margin and service lines
- Bidding plan per campaign with targets tied to qualified-lead or profit goals
- Negative keyword system and a search-term review cadence
- Merchant Center feed fixes and custom labels for ecommerce accounts
- Landing-page briefs or builds matched to campaign intent
- Weekly spend report: what to scale, what to pause, what to test next
The London context
- Fintech and insurtech companies face FCA financial-promotion rules, so ad copy, landing pages and email need compliance review built into the workflow rather than bolted on.
- London DTC brands usually sell into the UK and EU at the same time, which means post-Brexit VAT, duties and multi-currency checkout directly affect conversion rate.
Tracking and data collection follow UK GDPR, Data Protection Act 2018 & PECR. Consent is required for non-essential cookies and marketing email to consumers. Tracking setups use Consent Mode v2 and server-side tagging so measurement stays accurate without breaking the rules.
Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for London companies.
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
FAQ
Google Ads Consultant in London: FAQ
Can you run Google Ads for an FCA-regulated London fintech?
Yes. I work through Google's financial services verification with your team, build a bank of compliance-approved headlines and descriptions so tests never wait for a fresh sign-off, and track which approved variations produce funded accounts or qualified leads.
Should a London business use Performance Max or search campaigns?
For most London B2B and lead-generation accounts I start with tightly controlled search campaigns, because intent is clearer and costs are easier to defend. Performance Max earns a place once tracking reports real sales or qualified leads, and for DTC brands with a clean Merchant Center feed it often runs alongside Shopping from the start.
How do you deal with London's high cost per click?
By making each click worth more before buying more of them. I tighten keyword and audience targeting, cut spend on searches that never turn into sales or pipeline, improve landing-page conversion rate and send qualified-lead or revenue data back to the ad platforms so bidding optimises for real customers. In parallel, SEO and GEO work builds demand you don't pay for per click.
Can you invoice a UK limited company?
Yes. I invoice in GBP or USD. Cross-border B2B services usually fall under the reverse-charge VAT mechanism, so your accountant accounts for VAT on your side.
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Work with me
Google Ads Consultant in London? Let’s talk.
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps