Google Ads Consultant in Dublin

How I work with Dublin teams

Irish auctions are smaller than British ones but often share advertisers with them, so a Dublin account can lose impressions to UK competitors quoting sterling and shipping from Britain. I target the Republic of Ireland as its own location, keep Northern Ireland in a separate campaign when you sell there because shoppers across the border pay in sterling, and write ads that lead with euro prices and Irish delivery. Dublin teams often include people who learned paid search on big-tech budgets; at scale-up spend, fewer campaigns with more conversions each give Smart Bidding enough data to learn. Medtech and pharma advertisers work within tight limits, since prescription medicines cannot be advertised to the Irish public and Google restricts several healthcare categories further, while drinks brands must also respect Ireland's alcohol advertising restrictions. Server-side tagging and Consent Mode v2 keep measurement workable under the Data Protection Commission's demanding cookie guidance.

What’s included

• Written audit with wasted spend quantified and fixes ranked by impact
• Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
• Account structure rebuilt around intent, margin and service lines
• Bidding plan per campaign with targets tied to qualified-lead or profit goals
• Negative keyword system and a search-term review cadence
• Merchant Center feed fixes and custom labels for ecommerce accounts
• Landing-page briefs or builds matched to campaign intent
• Weekly spend report: what to scale, what to pause, what to test next

The Dublin context

• With a relatively small home market, Irish companies often go international at a much earlier stage than their peers elsewhere, and their marketing has to work across several countries from the first year.
• Competition with multinational employers makes senior growth talent hard to hire and retain, which is why many Dublin scale-ups use fractional leadership until they can justify a permanent head of growth.

Tracking and data collection follow GDPR, Irish Data Protection Act 2018 & ePrivacy Regulations 2011. The Data Protection Commission has published cookie guidance that rules out pre-ticked boxes and implied consent from continued browsing, and expects rejecting to be as prominent as accepting. I pair a compliant consent platform with Consent Mode v2 and server-side tagging to keep ad platforms properly informed.

Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Dublin companies.