Fractional CMO in Dublin

How I work with Dublin teams

Dublin founders rarely lack smart people; they lack someone whose job is the growth number across every market at once. I start by separating performance by country and channel, because blended ROAS hides the fact that one market is quietly funding another. Then I set a sequenced expansion plan, run paid and organic with your team, and make sure the board sees one set of numbers that finance and marketing both trust.

What’s included

• Growth strategy and a 90-day plan tied to one revenue target
• Attribution fixed first — GA4, server-side tracking, ad platform conversions
• Channel ownership across SEO, GEO, paid media, CRO and lifecycle
• Weekly spend decisions: what to kill, what to scale
• Weekly progress report to founders — revenue, not vanity metrics
• Hiring, briefing and managing agencies, freelancers or an in-house team
• AI and automation layer so reporting and routine work run on their own

The Dublin context

• With a relatively small home market, Irish companies often go international at a much earlier stage than their peers elsewhere, and their marketing has to work across several countries from the first year.
• Competition with multinational employers makes senior growth talent hard to hire and retain, which is why many Dublin scale-ups use fractional leadership until they can justify a permanent head of growth.

Tracking and data collection follow GDPR, Irish Data Protection Act 2018 & ePrivacy Regulations 2011. The Data Protection Commission has published cookie guidance that rules out pre-ticked boxes and implied consent from continued browsing, and expects rejecting to be as prominent as accepting. I pair a compliant consent platform with Consent Mode v2 and server-side tagging to keep ad platforms properly informed.

Want the full picture? Read the complete Fractional CMO service overview, or see everything I do for Dublin companies.