Amsterdam · Netherlands · Remote
Fractional CMO in Amsterdam
TL;DR
A fractional CMO for an Amsterdam scale-up gives you senior growth leadership across the Netherlands and your next EU markets without a permanent executive hire. Working remotely, I own attribution, budget and channel strategy. Monthly retainers begin around €3,200, and full growth leadership costs about €5,500 a month.
By Can Elmas · Last updated
How I work with Amsterdam teams
Amsterdam companies often go international before they have fully won at home, which spreads budget and attention thin. As your fractional CMO I build a market-by-market view of acquisition cost and payback, decide where to double down, and set up the team and agencies to execute. For consumer brands that includes balancing bol.com, your own store and paid social; for B2B it means aligning content, LinkedIn and sales around a clear pipeline target.
What’s included
- Growth strategy and a 90-day plan tied to one revenue target
- Attribution fixed first — GA4, server-side tracking, ad platform conversions
- Channel ownership across SEO, GEO, paid media, CRO and lifecycle
- Weekly spend decisions: what to kill, what to scale
- Weekly progress report to founders — revenue, not vanity metrics
- Hiring, briefing and managing agencies, freelancers or an in-house team
- AI and automation layer so reporting and routine work run on their own
The Amsterdam context
- Many companies use Amsterdam as their EU headquarters and launch from here into Germany, Belgium and France, so growth plans have to account for several languages and marketplaces rather than one domestic market.
- bol.com is the leading marketplace in the Netherlands and Flanders, and brands have to decide deliberately which products they sell there and which they keep exclusive to their own store.
Tracking and data collection follow GDPR (AVG), UAVG & Dutch Telecommunications Act. The Autoriteit Persoonsgegevens actively checks websites for misleading cookie banners and does not accept cookie walls that block access unless visitors agree to tracking. I implement banners with an equally visible reject option and use server-side tagging so measurement survives realistic consent rates.
Want the full picture? Read the complete Fractional CMO service overview, or see everything I do for Amsterdam companies.
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
FAQ
Fractional CMO in Amsterdam: FAQ
Can a fractional CMO work with an international team in Amsterdam?
Yes. Amsterdam teams often mix many nationalities and languages, so I run planning and reporting in English while making sure Dutch, German or French market work is done by native speakers.
What does the first month with an Amsterdam team look like?
The first weeks cover an audit of tracking, channel performance and market economics, followed by a 90-day plan with clear targets. By the end of the first month the highest-impact fixes are usually already live.
Should our marketing in the Netherlands be in Dutch or English?
For B2B tech, English often works for early adopters, but conversion and search volume improve once key pages exist in Dutch. For consumer brands, Dutch is essential. I work with native Dutch writers and check everything against search data before it goes live.
Can you help us expand from Amsterdam into Germany and Belgium?
Yes. I plan market entry country by country, including language versions, marketplace choices such as bol.com or Zalando, local payment methods and separate performance tracking for each market.
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Work with me
Fractional CMO in Amsterdam? Let’s talk.
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps