Google Ads Consultant in Amsterdam

How I work with Amsterdam teams

The Dutch market is small enough that a few well-funded advertisers can dominate a category, particularly in travel, payments, SaaS and consumer goods, so wasted spend shows up fast. I build keyword lists from Dutch search data, write native ad copy and handle language targeting carefully, because many Dutch users run their devices and Google accounts in English. Belgium gets its own campaigns: Flemish searches use different vocabulary, and Wallonia needs French ads. Some verticals carry local rules, such as the statutory borrowing warning on consumer credit ads and strict licensing for online gambling operators. Shopping ads often sit beside large Dutch retailers and marketplaces, so feed quality, delivery promises and price matter as much as bids. Under the Autoriteit Persoonsgegevens' cookie enforcement, I pair Consent Mode v2 with server-side tagging and exclude iDEAL payment redirects as referrals, so paid orders stay credited to the right campaign.

What’s included

• Written audit with wasted spend quantified and fixes ranked by impact
• Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
• Account structure rebuilt around intent, margin and service lines
• Bidding plan per campaign with targets tied to qualified-lead or profit goals
• Negative keyword system and a search-term review cadence
• Merchant Center feed fixes and custom labels for ecommerce accounts
• Landing-page briefs or builds matched to campaign intent
• Weekly spend report: what to scale, what to pause, what to test next

The Amsterdam context

• Many companies use Amsterdam as their EU headquarters and launch from here into Germany, Belgium and France, so growth plans have to account for several languages and marketplaces rather than one domestic market.
• bol.com is the leading marketplace in the Netherlands and Flanders, and brands have to decide deliberately which products they sell there and which they keep exclusive to their own store.

Tracking and data collection follow GDPR (AVG), UAVG & Dutch Telecommunications Act. The Autoriteit Persoonsgegevens actively checks websites for misleading cookie banners and does not accept cookie walls that block access unless visitors agree to tracking. I implement banners with an equally visible reject option and use server-side tagging so measurement survives realistic consent rates.

Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Amsterdam companies.