Paris · France · Remote
Google Ads Consultant in Paris
TL;DR
A Google Ads consultant in Paris runs French-first search and Performance Max campaigns that protect brand positioning, cope with frequent cookie refusals under CNIL rules and report on real revenue. Engagements begin with a one-week audit at roughly €1,400; ongoing management sits within Growth Foundation, from about €3,200 per month.
By Can Elmas · Last updated
How I work with Paris teams
Search auctions in Paris are crowded for beauty, fashion and fintech terms, and luxury houses also see resellers and marketplaces bidding on their brand names. I separate brand, category and competitor campaigns so brand spend is defended rather than wasted, and write ad copy for France specifically, since the Toubon law expects consumer advertising in French and Belgian or Québécois phrasing reads as foreign. Some Paris sectors carry extra constraints: the Loi Évin limits how wine and spirits may be advertised, and crypto or investment products need the right French or EU registration before Google approves them. With many visitors refusing cookies, I use Consent Mode, enhanced conversions and offline revenue imports so bidding is not starved of data, and I plan soldes budgets around the official sale periods.
What’s included
- Written audit with wasted spend quantified and fixes ranked by impact
- Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
- Account structure rebuilt around intent, margin and service lines
- Bidding plan per campaign with targets tied to qualified-lead or profit goals
- Negative keyword system and a search-term review cadence
- Merchant Center feed fixes and custom labels for ecommerce accounts
- Landing-page briefs or builds matched to campaign intent
- Weekly spend report: what to scale, what to pause, what to test next
The Paris context
- The French tech scene, supported by initiatives such as La French Tech and campuses like Station F, produces many startups that must win at home before expanding across Europe.
- Consumer-facing communication in France is expected to be in French, and the Toubon law makes French versions of commercial offers and advertising a legal matter rather than a nice-to-have.
Tracking and data collection follow GDPR (RGPD), Loi Informatique et Libertés & CNIL cookie guidelines. The CNIL requires refusing cookies to be as easy as accepting them and has fined companies over non-compliant banners. It also allows certain audience-measurement tools to run without consent when configured strictly, which I use to keep essential analytics working while advertising tags wait for consent.
Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Paris companies.
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
FAQ
Google Ads Consultant in Paris: FAQ
Do our Google ads in France have to be in French?
For consumer advertising, effectively yes: the Toubon law requires French, and any foreign-language slogan needs a French equivalent. English campaigns aimed at international professionals in Paris are possible, but your legal adviser should confirm their scope and sign off specific wording, and the French campaigns should carry the core budget.
Can we stop competitors bidding on our brand name?
Not entirely. EU case law allows advertisers to use a competitor's brand as a keyword as long as the ad does not mislead about who is selling, but you can file a trademark complaint to limit its use in ad text. A well-run brand campaign usually wins most of those clicks anyway.
Do you work in French?
I lead strategy and analysis in English, and all French-language copy, ads and pages are written or reviewed by native French professionals. That keeps quality high and ensures nothing reads like a translation.
Can you invoice a French SAS or SARL?
Yes. I invoice in EUR or USD, and cross-border business-to-business services generally fall under reverse charge ('autoliquidation'), so your company accounts for French VAT; your expert-comptable confirms the entry.
Work with me
Google Ads Consultant in Paris? Let’s talk.
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps