Google Ads Consultant in Berlin

How I work with Berlin teams

Berlin startups often launch Google Ads in English and localise later, so audits regularly turn up German queries landing in English ad groups and on pages that never answer them. I rebuild ad groups around the German terms that actually convert, have native speakers write the ads, and send traffic to German landing pages with a complete Impressum. Fintech, mobility and B2B SaaS auctions are crowded with well-funded competitors, so I lean on exact-intent keywords and offline conversion imports rather than broad reach. Ad copy also carries legal risk: misleading price claims or superlatives you cannot prove can trigger Abmahnungen under the UWG, and ads for medicines, medical devices or treatments fall under the Heilmittelwerbegesetz. Because many German visitors decline tracking, Consent Mode v2 and server-side tagging, both configured within TDDDG rules, give bidding enough modelled signal to keep learning.

What’s included

• Written audit with wasted spend quantified and fixes ranked by impact
• Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
• Account structure rebuilt around intent, margin and service lines
• Bidding plan per campaign with targets tied to qualified-lead or profit goals
• Negative keyword system and a search-term review cadence
• Merchant Center feed fixes and custom labels for ecommerce accounts
• Landing-page briefs or builds matched to campaign intent
• Weekly spend report: what to scale, what to pause, what to test next

The Berlin context

• Many Berlin startups have international, English-speaking teams, but their customers expect polished German copy, a correct Impressum and a consistent choice between the formal 'Sie' and the informal 'du'.
• Germany's culture of competitor warning letters (Abmahnungen) means small legal mistakes in price display, cookie banners or email opt-in can become costly, so compliance belongs inside the growth process.

Tracking and data collection follow GDPR (DSGVO), TDDDG (formerly TTDSG), BDSG & UWG. German courts and regulators enforce cookie consent strictly and expect a visible 'reject all' option on the first layer of the banner. Tracking runs through consent-based server-side tagging, and email marketing uses double opt-in with records kept as proof of consent.

Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Berlin companies.