Munich · Germany · Remote
Google Ads Consultant in Munich
TL;DR
A Google Ads consultant in Munich rebuilds campaigns around the German technical terms your buyers actually search, ties clicks to CRM pipeline and keeps tracking within German consent rules under the DSGVO and TDDDG. I start with a one-week audit at about €1,400, then manage the account within Growth Foundation from roughly €3,200 a month.
By Can Elmas · Last updated
How I work with Munich teams
Munich search auctions are shaped by a few deep-pocketed verticals: insurers, automotive suppliers and enterprise software vendors all bid heavily on the generic German terms in their categories, so broad keywords get expensive quickly. I keep budgets on the precise technical phrases and part or application names that signal real purchase intent, and run Germany, Austria and Switzerland as separate campaigns so each country sees the right landing page, price and contact. Because a single B2B deal can take months to close, I import qualified opportunities from your CRM as offline conversions, so bidding learns from pipeline rather than raw enquiries. Consent Mode and server-side tagging keep measurement usable under the BayLDA's close attention to tracking, and insurance or financial advertisers are checked against Google's financial services policy before launch.
What’s included
- Written audit with wasted spend quantified and fixes ranked by impact
- Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
- Account structure rebuilt around intent, margin and service lines
- Bidding plan per campaign with targets tied to qualified-lead or profit goals
- Negative keyword system and a search-term review cadence
- Merchant Center feed fixes and custom labels for ecommerce accounts
- Landing-page briefs or builds matched to campaign intent
- Weekly spend report: what to scale, what to pause, what to test next
The Munich context
- Bavarian B2B companies often sell complex industrial, engineering or insurance products with long buying cycles, where marketing has to feed a sales team rather than drive instant checkouts.
- Many Mittelstand firms are export leaders offline but underinvested digitally, so there are large gains available in basic search visibility, lead capture and CRM discipline.
Tracking and data collection follow GDPR (DSGVO), TDDDG & BDSG, supervised in Bavaria by the BayLDA. Bavaria's data protection authority for private companies has a track record of auditing websites for unlawful tracking and data transfers. I document every tag, its purpose and its consent category, and route data through server-side tagging with EU hosting wherever possible.
Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Munich companies.
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
FAQ
Google Ads Consultant in Munich: FAQ
Can we target Austria and Switzerland from the same Google Ads account?
Yes. I run them as separate campaigns with their own location targeting, budgets and landing pages, so Swiss visitors see CHF prices and Swiss contact details rather than a German page. One account keeps billing and reporting simple.
Are there restrictions on advertising insurance on Google in Germany?
Yes. Insurance and other financial products fall under Google's financial services policy, and depending on the product Google may require advertiser verification before ads serve. I check eligibility during the audit and have your compliance team approve claims, so launches are not held up by disapprovals.
Do you work with traditional Mittelstand companies, not just startups?
Yes. Many established companies need someone to modernise marketing without disrupting what already works. I start with measurement and quick wins in search and lead handling, then introduce new channels step by step so the team can keep pace.
Can you support long B2B sales cycles?
Yes. I connect marketing activity to CRM opportunities, set up lead scoring and nurturing, and report on pipeline and revenue instead of form fills, which is what Munich sales leaders usually care about.
Work with me
Google Ads Consultant in Munich? Let’s talk.
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps