Google Ads Consultant in Stockholm

How I work with Stockholm teams

Stockholm's paid search market is shaped by well-funded fintech, payments and consumer app companies, so broad category terms get expensive fast while specific Swedish-language queries often leave room for smaller advertisers. I build Swedish campaigns first, keep English ones for international buyers, and add Norway, Denmark and Finland as separate campaigns with native copy once the Swedish account is profitable. Ad copy follows the same honesty rules as the rest of your marketing: sustainability claims need evidence, consumer credit ads have to meet Swedish moderation and disclosure rules, and betting brands need both a Spelinspektionen licence and Google certification. Product ads compete for attention with comparison sites such as Prisjakt and PriceRunner, so feed quality and competitive pricing matter as much as bids. Conversion tracking uses Consent Mode and server-side tagging, with care over what data each platform receives.

What’s included

• Written audit with wasted spend quantified and fixes ranked by impact
• Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
• Account structure rebuilt around intent, margin and service lines
• Bidding plan per campaign with targets tied to qualified-lead or profit goals
• Negative keyword system and a search-term review cadence
• Merchant Center feed fixes and custom labels for ecommerce accounts
• Landing-page briefs or builds matched to campaign intent
• Weekly spend report: what to scale, what to pause, what to test next

The Stockholm context

• Swedish companies often use Sweden as a test market before expanding into the other Nordics, Germany and the UK, so the home-market playbook needs to be documented and portable.
• Consensus-based decision-making is common in Swedish organisations, so growth plans work best when they are transparent, backed by data and shared early with the whole team.

Tracking and data collection follow GDPR, Swedish Electronic Communications Act (LEK) & Marketing Act. Cookies that are not strictly necessary require consent under Swedish law, and IMY, the Swedish data protection authority, has taken action over how websites share visitor data with analytics and advertising pixels. I set up consent management, server-side tracking and careful data-sharing settings so reporting stays reliable.

Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Stockholm companies.