London · United Kingdom · Remote
Shopify Developer in London
TL;DR
I build and optimise Shopify stores for London DTC brands, from custom Online Store 2.0 themes to Shopify Plus checkout extensions, with growth built in: fast pages, clean GA4 and server-side tracking, and UK and EU selling through Shopify Markets. Store projects start at about £4,800.
By Can Elmas · Last updated
How I work with London teams
Many London brands sell into the UK and EU from one store, so I set up Shopify Markets for GBP and EUR pricing, duties and VAT display, and localised domains. Because my main work is growth, every build ships with conversion-focused templates, Klaviyo flows wired in and tracking you can trust from day one, so the store is ready for paid traffic at launch.
What’s included
- Custom Online Store 2.0 themes in Liquid, with sections and blocks your team can edit
- Headless storefronts on Hydrogen and Oxygen when the brand genuinely needs them
- Shopify Plus — Checkout Extensibility, checkout UI extensions and Shopify Functions
- App integrations — Klaviyo, Recharge, Judge.me, Gorgias, plus ERP and 3PL systems
- Migrations from WooCommerce, Magento and other platforms with full 301 redirect mapping
- Speed and Core Web Vitals optimization
- Shopify Markets for multi-currency, multi-language and international selling
- GA4, server-side tracking, Meta CAPI and Google Enhanced Conversions live at launch
The London context
- Fintech and insurtech companies face FCA financial-promotion rules, so ad copy, landing pages and email need compliance review built into the workflow rather than bolted on.
- London DTC brands usually sell into the UK and EU at the same time, which means post-Brexit VAT, duties and multi-currency checkout directly affect conversion rate.
Tracking and data collection follow UK GDPR, Data Protection Act 2018 & PECR. Consent is required for non-essential cookies and marketing email to consumers. Tracking setups use Consent Mode v2 and server-side tagging so measurement stays accurate without breaking the rules.
Want the full picture? Read the complete Shopify Development service overview, or see everything I do for London companies.
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
FAQ
Shopify Developer in London: FAQ
Can you migrate a London store from WooCommerce or Magento to Shopify?
Yes. I migrate products, customers, order history and URLs with 301 redirects so you keep your SEO rankings, then rebuild the theme for speed and conversion.
Do you handle UK and EU VAT on Shopify?
I configure Shopify Markets, tax settings and price display for UK and EU customers. Your accountant confirms your registrations and rates; I implement them correctly in the store and checkout.
How do you deal with London's high cost per click?
By making each click worth more before buying more of them. I tighten keyword and audience targeting, cut spend on searches that never turn into sales or pipeline, improve landing-page conversion rate and send qualified-lead or revenue data back to the ad platforms so bidding optimises for real customers. In parallel, SEO and GEO work builds demand you don't pay for per click.
Can you invoice a UK limited company?
Yes. I invoice in GBP or USD. Cross-border B2B services usually fall under the reverse-charge VAT mechanism, so your accountant accounts for VAT on your side.
Shopify Developer in nearby cities
Work with me
Shopify Developer in London? Let’s talk.
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps