Asia-Pacific · Australia
In short
I work remotely with Melbourne teams as a fractional growth lead: owning SEO & GEO, paid media, CRO, attribution and AI automation — and building Shopify stores when the store is the bottleneck. Engagements start with a one-week audit (≈ A$2,300).
By Can Elmas · Last updated
Melbourne has a reputation as Australia's creative and cultural capital, with a strong base of fashion labels, food and drink producers, sporting organisations, universities and health businesses. Its brands tend to compete on identity and community rather than price, which makes retention, content and clean measurement just as important as paid acquisition.
Melbourne searches are highly local, often naming a suburb or neighbourhood alongside a product or service, and 'near me' queries drive a lot of retail and hospitality traffic. Instagram and TikTok strongly influence discovery for fashion and food, while AI assistants are becoming a first stop for questions like where to buy or which clinic to choose, so reviews and local mentions carry extra weight.
Victorian health service providers handle health information under state rules as well as the federal Privacy Act, so clinic and medtech tracking is set up to keep health data out of ad platforms. Email and SMS lists are built on recorded consent with a working unsubscribe in every message.
Services in Melbourne
A fractional CMO in Melbourne gives fashion, food, health and education brands senior growth leadership without a full-time executive salary. Working remotely alongside your in-house team and agencies, I own the growth plan, retention strategy, attribution and budget decisions, from about A$9,100 a month.
From ≈ A$9,100/mo
Learn more →An SEO and GEO consultant for Melbourne businesses improves visibility in google.com.au, suburb-level local search and AI answers from ChatGPT, Perplexity and Google AI Overviews. Engagements begin with a one-week audit (≈ A$2,300), then monthly work from about A$5,300 focused on leads, bookings and online sales.
From ≈ A$2,300
Learn more →I build Shopify stores for Melbourne fashion, food and lifestyle brands, connecting online and in-store sales through Shopify POS and setting up Afterpay, Klaviyo and reliable tracking. Every store is built for mobile speed and repeat purchases, with sustainability claims presented carefully. Store projects start at about A$9,100.
From ≈ A$9,100
Learn more →A Google Ads consultant in Melbourne helps clinics, education providers and fashion brands buy the searches that turn into bookings, enrolments and orders, while staying inside AHPRA and consumer-law limits. My first step is a one-week account audit (≈ A$2,300), after which management and tracking continue inside Growth Foundation from about A$5,300 a month.
From ≈ A$5,300/mo
Learn more →A CRM consultant in Melbourne links bookings, enrolments, online orders and in-store sales into a single customer view, so retention and acquisition are managed from the same data. I start with a one-week CRM audit (≈ A$2,300), then build and maintain HubSpot or Salesforce inside Growth Foundation for about A$5,300 a month.
From ≈ A$2,300
Learn more →Transparent pricing
Pick by how much I run for you, from a one-week audit to owning the whole growth number. No lock-in, month-to-month, and the audit fee is credited if you continue.
Good
$1,500 fixed
≈ A$2,300 (approx.)
One-week audit: tracking, funnel, SEO/GEO and paid review. Ranked opportunities and a 90-day plan.
Better · Core system
$3,500 /mo
≈ A$5,300/mo (approx.)
Tracking fixed, first channels and automations live within 30 days.
Best · Full OS
$6,000+ /mo
≈ A$9,100/mo (approx.)
Acquisition, conversion, measurement and weekly spend decisions under one owner.
FAQ
Yes. I connect Shopify POS or your retail system with ecommerce and email data so you can see customer value across channels, then use that view to decide where to open, promote or invest next.
Yes, with the guidelines built into the process. Ads, landing pages and review requests are planned to avoid prohibited testimonials and misleading claims, and your practitioners or compliance advisers approve anything clinical before it goes live.
Environmental claims on product pages, ads and emails are checked against the evidence you hold, and vague terms such as 'eco' or 'sustainable' are replaced with specific statements you can back up. That keeps messaging in line with the Australian Consumer Law, which the ACCC enforces, and gives customers something concrete to trust.
Tracking and conversion fixes from the audit often show impact within the first month, while SEO and brand work compound over a longer period. We agree leading indicators up front so progress is visible before revenue fully catches up.
Work with me
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
