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Can Elmas

Asia-Pacific · Singapore

Growth strategist for Singapore companies

In short

I work remotely with Singapore teams as a fractional growth lead: owning SEO & GEO, paid media, CRO, attribution and AI automation — and building Shopify stores when the store is the bottleneck. Engagements start with a one-week audit (≈ S$2,000).

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The Singapore growth market

Singapore is the regional headquarters of choice for companies selling across Southeast Asia and the wider Asia-Pacific, from SaaS and fintech firms to consumer brands and logistics groups. The domestic market is small and wealthy, so growth plans are almost always regional, and the real challenge is running one coherent strategy across very different countries, languages and platforms.

What I see in Singapore

  • Many Singapore teams manage campaigns for Indonesia, Malaysia, Thailand, the Philippines and Vietnam from one office, which requires market-by-market budgets, languages and reporting rather than one blended regional number.
  • Marketplaces such as Shopee and Lazada shape consumer behaviour across Southeast Asia, so DTC brands have to decide where to compete on marketplaces and where to build their own channel.
  • Fintech and digital payment token businesses work under MAS rules that limit how certain products can be promoted to the public, and campaigns have to be designed with those limits in mind.
  • Buyers in Singapore expect enterprise-grade credibility even from young companies, so case studies, security information and transparent pricing pages carry a lot of weight in B2B conversion.

Search & AI discovery in Singapore

Google is the main search engine in Singapore and most commercial queries are in English, but regional campaigns quickly involve Bahasa Indonesia, Malay, Thai, Vietnamese and Chinese. For product searches, Shopee and Lazada often compete with Google as the starting point, and business buyers increasingly use ChatGPT, Perplexity and Google AI Overviews to shortlist APAC vendors, which makes consistent regional brand information essential.

Privacy & tracking: Personal Data Protection Act 2012 (PDPA) & Do Not Call Registry

The PDPA requires consent and a clear purpose for collecting personal data, plus notification of significant data breaches. Marketing calls and text messages to Singapore numbers must be checked against the Do Not Call Registry unless you hold clear consent, so CRM and messaging setups keep consent records and DNC checks built in.

Services in Singapore

How I help Singapore teams grow

Fractional CMO in Singapore

A fractional CMO in Singapore gives regional HQs and growth-stage companies senior leadership across APAC markets without a full-time executive hire. Working remotely with your HQ and country teams, I own the regional growth plan, attribution and budget allocation from about S$8,000 a month.

From ≈ S$8,000/mo

Learn more →

SEO & GEO Consultant in Singapore

An SEO and GEO consultant for Singapore companies builds visibility in Google Singapore and across Southeast Asian markets, and helps ChatGPT, Perplexity and Google AI Overviews recommend your brand to regional buyers. Engagements start with a one-week audit (≈ S$2,000), then monthly work from about S$4,700.

From ≈ S$2,000

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Shopify Developer in Singapore

I build Shopify stores for Singapore brands selling locally and across Asia-Pacific, with multi-currency pricing through Shopify Markets, PayNow and other local payment methods via supported gateways, and tracking that attributes every order correctly. Stores are designed to complement Shopee and Lazada, not compete with them. Projects start at about S$8,000.

From ≈ S$8,000

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Google Ads Consultant in Singapore

A Google Ads consultant in Singapore should run accounts market by market, so budgets for Singapore and each Southeast Asian country are judged on their own returns. After a one-week account audit (≈ S$2,000), I manage search, Performance Max and country-level reporting inside Growth Foundation at about S$4,700 a month.

From ≈ S$4,700/mo

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CRM Consultant in Singapore

A CRM consultant in Singapore designs one HubSpot or Salesforce setup in which a regional team manages leads, deals and consent across several APAC markets. The work opens with a one-week CRM audit at about S$2,000; the build, integrations and reporting then run inside Growth Foundation for roughly S$4,700 a month.

From ≈ S$2,000

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Transparent pricing

Priced to the result, not a feature list

Pick by how much I run for you, from a one-week audit to owning the whole growth number. No lock-in, month-to-month, and the audit fee is credited if you continue.

Good

Growth Audit

$1,500 fixed

≈ S$2,000 (approx.)

One-week audit: tracking, funnel, SEO/GEO and paid review. Ranked opportunities and a 90-day plan.

  • Tracking & attribution health check
  • Funnel and conversion bottlenecks
  • SEO, GEO and paid media review
  • Ranked opportunity list with budgets
  • 90-day growth plan you keep
Book the audit
Most chosen

Better · Core system

Growth Foundation

$3,500 /mo

≈ S$4,700/mo (approx.)

Tracking fixed, first channels and automations live within 30 days.

  • Everything in the audit
  • GA4 + server-side tracking implemented
  • One or two growth channels run end to end
  • Landing page & CRO sprints
  • Weekly reporting automated
Start with Foundation

Best · Full OS

Fractional Growth OS

$6,000+ /mo

≈ S$8,000/mo (approx.)

Acquisition, conversion, measurement and weekly spend decisions under one owner.

  • Fractional CMO / Head of Growth
  • SEO, GEO, paid, CRO & lifecycle
  • AI agents and n8n automation layer
  • Team, agency & freelancer management
  • Weekly revenue report to founders
Book a call
  • ✓ No lock-in
  • ✓ Month-to-month
  • ✓ Audit fee credited if you continue
  • ✓ Remote, working worldwide

FAQ

Working with clients in Singapore

Can you manage growth across Southeast Asia from a Singapore HQ?

Yes. I set up market-by-market budgets, tracking and reporting under one regional view, then prioritise countries based on real returns. Local-language creative and pages are produced with native speakers or your in-market teams.

Can you invoice a Singapore Pte Ltd?

Yes, in SGD or USD. Cross-border B2B services may fall under Singapore's reverse-charge GST rules depending on your GST status, so your accountant confirms the treatment on your side.

Do your campaigns follow the PDPA and Do Not Call rules?

Yes. Forms collect consent for each purpose, CRM records store when and how consent was given, and SMS or WhatsApp campaigns to Singapore numbers are checked against the DNC Registry where required.

Do you work with MAS-regulated fintech and payments companies?

Yes. Campaigns are planned around MAS rules that limit how certain products, including digital payment token services, can be promoted to the public. Channels, targeting and copy are agreed with your compliance team, and final approval of regulated communications always sits with them.

Work with me

Growing a Singapore company? Let’s talk.

Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.

  • ✓ No obligation
  • ✓ No sales script
  • ✓ Honest feedback
  • ✓ Clear next steps