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Can Elmas

Asia-Pacific · Hong Kong SAR

Growth strategist for Hong Kong companies

In short

I work remotely with Hong Kong teams as a fractional growth lead: owning SEO & GEO, paid media, CRO, attribution and AI automation — and building Shopify stores when the store is the bottleneck. Engagements start with a one-week audit (≈ HK$11,700).

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The Hong Kong growth market

Hong Kong is a global financial centre and a gateway between mainland China and international markets, with strong wealth management, luxury retail, trading and property sectors. Its brands operate across English and Chinese, local and cross-border customers, and several platform ecosystems at once, which makes channel strategy and attribution unusually complex.

What I see in Hong Kong

  • Investment, banking and insurance products marketed to the public fall under SFC, HKMA and Insurance Authority rules, so wealth and brokerage brands need compliance review built into every campaign.
  • Many Hong Kong trading and manufacturing businesses are building their own DTC brands for overseas customers, which requires a shift from wholesale relationships to consumer marketing.
  • Hong Kong shoppers use HKTVmall and other local platforms alongside international marketplaces, while mainland visitors often discover brands on Xiaohongshu (RED) and WeChat before they arrive.
  • Payment habits blend credit cards with FPS, Octopus, AlipayHK and WeChat Pay HK, and missing the right options at checkout can quietly hurt conversion.

Search & AI discovery in Hong Kong

Hong Kong users search in English, Traditional Chinese and colloquial Cantonese phrasing, often mixing them in a single query. Google remains the main search engine locally, while mainland Chinese consumers rely on Baidu, Xiaohongshu and WeChat. AI assistant availability in Hong Kong differs from other markets, so GEO priorities focus on the tools your buyers can and do actually use.

Privacy & tracking: Personal Data (Privacy) Ordinance (Cap. 486) & Unsolicited Electronic Messages Ordinance

The PDPO requires specific notice and the customer's consent before personal data is used in direct marketing, and the Privacy Commissioner enforces it. CRM, email and SMS setups record consent clearly and honour opt-outs, while analytics are configured to collect only what campaigns genuinely need.

Services in Hong Kong

How I help Hong Kong teams grow

Fractional CMO in Hong Kong

A fractional CMO in Hong Kong gives financial services, retail and cross-border brands senior growth leadership without a full-time executive hire. Working remotely with your team and agencies, I own the growth plan, multi-platform attribution and budget decisions, from about HK$46,800 a month.

From ≈ HK$46,800/mo

Learn more →

SEO & GEO Consultant in Hong Kong

An SEO and GEO consultant for Hong Kong businesses builds visibility in Google Hong Kong in English and Traditional Chinese, and improves how your brand appears in AI-generated answers. Engagements start with a one-week audit (≈ HK$11,700), then monthly execution from about HK$27,300, tracked to leads and sales.

From ≈ HK$11,700

Learn more →

Shopify Developer in Hong Kong

I build Shopify stores for Hong Kong brands selling locally and overseas, with bilingual English and Traditional Chinese storefronts, local payment methods, courier integrations such as SF Express and clean tracking. Stores are built to sell internationally from Hong Kong through Shopify Markets. Projects start at about HK$46,800.

From ≈ HK$46,800

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Google Ads Consultant in Hong Kong

A Google Ads consultant in Hong Kong builds bilingual search campaigns in English and Traditional Chinese that answer to enquiries, bookings and sales rather than clicks. My work begins with a one-week account audit (about HK$11,700); ongoing management, tracking and testing then run inside Growth Foundation at around HK$27,300 a month.

From ≈ HK$27,300/mo

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CRM Consultant in Hong Kong

A CRM consultant in Hong Kong pulls WhatsApp chats, web forms, showroom enquiries and referrals into one pipeline, with PDPO consent recorded on every contact. The first step is a one-week CRM audit (about HK$11,700); HubSpot or Salesforce builds, integrations and reporting follow inside Growth Foundation, priced around HK$27,300 a month.

From ≈ HK$11,700

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Transparent pricing

Priced to the result, not a feature list

Pick by how much I run for you, from a one-week audit to owning the whole growth number. No lock-in, month-to-month, and the audit fee is credited if you continue.

Good

Growth Audit

$1,500 fixed

≈ HK$11,700 (approx.)

One-week audit: tracking, funnel, SEO/GEO and paid review. Ranked opportunities and a 90-day plan.

  • Tracking & attribution health check
  • Funnel and conversion bottlenecks
  • SEO, GEO and paid media review
  • Ranked opportunity list with budgets
  • 90-day growth plan you keep
Book the audit
Most chosen

Better · Core system

Growth Foundation

$3,500 /mo

≈ HK$27,300/mo (approx.)

Tracking fixed, first channels and automations live within 30 days.

  • Everything in the audit
  • GA4 + server-side tracking implemented
  • One or two growth channels run end to end
  • Landing page & CRO sprints
  • Weekly reporting automated
Start with Foundation

Best · Full OS

Fractional Growth OS

$6,000+ /mo

≈ HK$46,800/mo (approx.)

Acquisition, conversion, measurement and weekly spend decisions under one owner.

  • Fractional CMO / Head of Growth
  • SEO, GEO, paid, CRO & lifecycle
  • AI agents and n8n automation layer
  • Team, agency & freelancer management
  • Weekly revenue report to founders
Book a call
  • ✓ No lock-in
  • ✓ Month-to-month
  • ✓ Audit fee credited if you continue
  • ✓ Remote, working worldwide

FAQ

Working with clients in Hong Kong

Can you run campaigns in both English and Traditional Chinese?

Yes. I plan bilingual campaign structures, keyword research and landing pages, and the final Chinese copy is written or reviewed by native Cantonese-speaking writers from your team or specialists I brief. Traditional Chinese content is written for Hong Kong readers, not converted from Simplified Chinese.

Can you support marketing to mainland Chinese customers?

I can plan and measure cross-border campaigns and coordinate with specialists who run Xiaohongshu, WeChat or Tmall activity. For mainland platforms, execution usually sits with a local specialist while I own the strategy and reporting.

How do you invoice a Hong Kong company?

I invoice in HKD or USD. Hong Kong has no VAT or GST, so invoicing is straightforward, and I provide whatever documentation your accountant needs for profits tax purposes.

Do you work with SFC-licensed firms?

Yes. I build marketing processes that include your compliance team's review of all investment-related content, disclaimers and target audiences. Regulatory approval always sits with your licensed staff and compliance function.

Also working with teams in

Work with me

Growing a Hong Kong company? Let’s talk.

Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.

  • ✓ No obligation
  • ✓ No sales script
  • ✓ Honest feedback
  • ✓ Clear next steps