Hong Kong · Hong Kong SAR · Remote
Google Ads Consultant in Hong Kong
TL;DR
A Google Ads consultant in Hong Kong builds bilingual search campaigns in English and Traditional Chinese that answer to enquiries, bookings and sales rather than clicks. My work begins with a one-week account audit (about HK$11,700); ongoing management, tracking and testing then run inside Growth Foundation at around HK$27,300 a month.
By Can Elmas · Last updated
How I work with Hong Kong teams
Hong Kong auctions for wealth management, insurance, property, tuition and beauty treatments attract deep-pocketed local and international advertisers, so broad keywords left to automated bidding drain budget fast. I separate English and Traditional Chinese campaigns, with keyword lists that capture the Cantonese phrasing and mixed-language queries people actually type. Location settings target people present in Hong Kong, which also reaches mainland and overseas visitors during their stay; audiences inside the mainland need Baidu or other channels instead. Banks, brokers and insurers follow Google's financial services policy alongside the conduct rules of their own regulator, whether the HKMA, SFC or Insurance Authority, and adverts for first-hand residential developments carry disclosure requirements under the Residential Properties (First-hand Sales) Ordinance. Conversion values report in HKD, and enhanced conversions rely on hashed customer data, which your PDPO privacy notice should explain.
What’s included
- Written audit with wasted spend quantified and fixes ranked by impact
- Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
- Account structure rebuilt around intent, margin and service lines
- Bidding plan per campaign with targets tied to qualified-lead or profit goals
- Negative keyword system and a search-term review cadence
- Merchant Center feed fixes and custom labels for ecommerce accounts
- Landing-page briefs or builds matched to campaign intent
- Weekly spend report: what to scale, what to pause, what to test next
The Hong Kong context
- Investment, banking and insurance products marketed to the public fall under SFC, HKMA and Insurance Authority rules, so wealth and brokerage brands need compliance review built into every campaign.
- Many Hong Kong trading and manufacturing businesses are building their own DTC brands for overseas customers, which requires a shift from wholesale relationships to consumer marketing.
Tracking and data collection follow Personal Data (Privacy) Ordinance (Cap. 486) & Unsolicited Electronic Messages Ordinance. The PDPO requires specific notice and the customer's consent before personal data is used in direct marketing, and the Privacy Commissioner enforces it. CRM, email and SMS setups record consent clearly and honour opt-outs, while analytics are configured to collect only what campaigns genuinely need.
Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Hong Kong companies.
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
FAQ
Google Ads Consultant in Hong Kong: FAQ
Should Hong Kong Google Ads campaigns be split between English and Traditional Chinese?
Usually, yes. Separate campaigns give each language its own keywords, ad copy, landing pages and budget, so you can see which audience converts at a cost you can sustain. Mixed English and Cantonese queries are then routed to whichever landing page answers them best.
Can you run Google Ads for an insurance or wealth management brand in Hong Kong?
Yes. I plan the account around Google's financial services policy and your compliance review, keep approved disclaimers and risk wording on every landing page, and measure which approved ads produce qualified appointments. Insurance, wealth and banking products each get their own campaigns, so disclosures, audiences and budgets never mix.
Can you run campaigns in both English and Traditional Chinese?
Yes. I plan bilingual campaign structures, keyword research and landing pages, and the final Chinese copy is written or reviewed by native Cantonese-speaking writers from your team or specialists I brief. Traditional Chinese content is written for Hong Kong readers, not converted from Simplified Chinese.
Can you support marketing to mainland Chinese customers?
I can plan and measure cross-border campaigns and coordinate with specialists who run Xiaohongshu, WeChat or Tmall activity. For mainland platforms, execution usually sits with a local specialist while I own the strategy and reporting.
Work with me
Google Ads Consultant in Hong Kong? Let’s talk.
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps