Google Ads Consultant in Sydney

How I work with Sydney teams

Sydney auctions in lending, insurance, legal services, B2B software and property management are contested by national brands and aggregators, so I concentrate spend on high-intent queries and on the suburbs or states you serve, targeting people located there rather than anyone merely interested. Comparison sites bid on many of the same category terms, so exact product and brand queries usually carry the account while broad terms run on capped test budgets. For credit, insurance and investment products, the design and distribution obligations mean keywords and audiences should match each product's target market determination. Ad copy follows the Australian Consumer Law too: any price shown has to include unavoidable fees, because the ACCC treats drip pricing as misleading. For B2B accounts I import CRM stages back into Google Ads, so bidding learns which leads became pipeline; those uploads carry hashed customer emails, which your privacy policy should disclose.

What’s included

• Written audit with wasted spend quantified and fixes ranked by impact
• Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
• Account structure rebuilt around intent, margin and service lines
• Bidding plan per campaign with targets tied to qualified-lead or profit goals
• Negative keyword system and a search-term review cadence
• Merchant Center feed fixes and custom labels for ecommerce accounts
• Landing-page briefs or builds matched to campaign intent
• Weekly spend report: what to scale, what to pause, what to test next

The Sydney context

• Financial services brands must meet ASIC requirements, including design and distribution obligations, so targeting, landing pages and ad copy need to reflect who a product is actually designed for.
• The ACCC actively enforces the Australian Consumer Law on misleading claims, fake reviews and hidden fees, which affects pricing pages, review programmes and promotional copy.

Tracking and data collection follow Privacy Act 1988 (Australian Privacy Principles) & Spam Act 2003. Businesses above the small-business threshold, plus smaller ones in areas such as health, must follow the Australian Privacy Principles, and ongoing reforms are tightening obligations. Commercial email and SMS need consent, sender identification and a working unsubscribe, so CRM and tracking setups record consent at the point of collection.

Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Sydney companies.