Melbourne · Australia · Remote
Google Ads Consultant in Melbourne
TL;DR
A Google Ads consultant in Melbourne helps clinics, education providers and fashion brands buy the searches that turn into bookings, enrolments and orders, while staying inside AHPRA and consumer-law limits. My first step is a one-week account audit (≈ A$2,300), after which management and tracking continue inside Growth Foundation from about A$5,300 a month.
By Can Elmas · Last updated
How I work with Melbourne teams
Melbourne paid search is shaped by suburbs and seasons. Clinics, gyms, hospitality venues and retailers compete hard for suburb-level and 'near me' searches, so I set radius targeting around each location, link location assets to every Google Business Profile and report results store by store. Short peaks such as Grand Prix weekend, AFL Grand Final week or Cup Day get budgets set in advance and, where the conversion-rate lift is predictable, Smart Bidding seasonality adjustments. Registered health practitioners work within AHPRA's advertising guidelines, and the TGA prohibits advertising prescription-only medicines to the public, which limits how cosmetic injectable clinics can describe treatments. Universities and colleges recruiting abroad run separate campaigns for each source market in its own language. Google's personalised advertising policy also restricts health-based audience targeting, so clinic tracking records bookings without sending clinical details.
What’s included
- Written audit with wasted spend quantified and fixes ranked by impact
- Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
- Account structure rebuilt around intent, margin and service lines
- Bidding plan per campaign with targets tied to qualified-lead or profit goals
- Negative keyword system and a search-term review cadence
- Merchant Center feed fixes and custom labels for ecommerce accounts
- Landing-page briefs or builds matched to campaign intent
- Weekly spend report: what to scale, what to pause, what to test next
The Melbourne context
- Melbourne fashion and lifestyle brands face ACCC scrutiny on environmental and sustainability claims, so 'eco' messaging on product pages and in ads needs evidence behind it.
- Health, allied health and cosmetic clinics must follow AHPRA advertising guidelines, which restrict testimonials and certain claims, so growth tactics that work in retail need adapting before they can be used.
Tracking and data collection follow Privacy Act 1988 (APPs), Spam Act 2003 & Health Records Act 2001 (Vic). Victorian health service providers handle health information under state rules as well as the federal Privacy Act, so clinic and medtech tracking is set up to keep health data out of ad platforms. Email and SMS lists are built on recorded consent with a working unsubscribe in every message.
Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Melbourne companies.
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
FAQ
Google Ads Consultant in Melbourne: FAQ
Can a Melbourne cosmetic or allied health clinic advertise on Google Ads?
Yes, within limits. Ads describe treatments and practitioners factually, leave out patient reviews of clinical results and never name prescription-only medicines, with a registered practitioner approving clinical wording before launch. Google's healthcare and medicines policy adds its own restrictions, so some treatment keywords can be limited even when the wording itself is compliant.
How do you run Google Ads for a Melbourne brand with several stores?
Each store gets its own location targeting, location assets and, where volume justifies it, its own budget, with results reported per location as calls, direction requests and bookings. Online orders are tracked separately, so you can see whether ads drive store visits, web sales or both.
Can you work with Melbourne brands that sell in-store and online?
Yes. I connect Shopify POS or your retail system with ecommerce and email data so you can see customer value across channels, then use that view to decide where to open, promote or invest next.
Do you work with AHPRA-regulated health businesses?
Yes, with the guidelines built into the process. Ads, landing pages and review requests are planned to avoid prohibited testimonials and misleading claims, and your practitioners or compliance advisers approve anything clinical before it goes live.
Work with me
Google Ads Consultant in Melbourne? Let’s talk.
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps