Fractional CMO in Melbourne

How I work with Melbourne teams

Many Melbourne brands have built loyal communities but plateaued once paid social became more expensive. As your fractional CMO I rebuild the growth model around customer lifetime value: tightening acquisition to profitable segments, expanding email, SMS and loyalty programmes, and adding channels such as search and wholesale partnerships where they pay back. I also plan campaigns around Melbourne's event calendar so the big moments are prepared, not rushed.

What’s included

• Growth strategy and a 90-day plan tied to one revenue target
• Attribution fixed first — GA4, server-side tracking, ad platform conversions
• Channel ownership across SEO, GEO, paid media, CRO and lifecycle
• Weekly spend decisions: what to kill, what to scale
• Weekly progress report to founders — revenue, not vanity metrics
• Hiring, briefing and managing agencies, freelancers or an in-house team
• AI and automation layer so reporting and routine work run on their own

The Melbourne context

• Melbourne fashion and lifestyle brands face ACCC scrutiny on environmental and sustainability claims, so 'eco' messaging on product pages and in ads needs evidence behind it.
• Health, allied health and cosmetic clinics must follow AHPRA advertising guidelines, which restrict testimonials and certain claims, so growth tactics that work in retail need adapting before they can be used.

Tracking and data collection follow Privacy Act 1988 (APPs), Spam Act 2003 & Health Records Act 2001 (Vic). Victorian health service providers handle health information under state rules as well as the federal Privacy Act, so clinic and medtech tracking is set up to keep health data out of ad platforms. Email and SMS lists are built on recorded consent with a working unsubscribe in every message.

Want the full picture? Read the complete Fractional CMO service overview, or see everything I do for Melbourne companies.