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Can Elmas

Asia-Pacific · Australia

Growth strategist for Sydney companies

In short

I work remotely with Sydney teams as a fractional growth lead: owning SEO & GEO, paid media, CRO, attribution and AI automation — and building Shopify stores when the store is the bottleneck. Engagements start with a one-week audit (≈ A$2,300).

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The Sydney growth market

Sydney is Australia's financial and corporate capital, home to banks, fintechs, B2B software companies and much of the country's agency and marketing industry. Competition for Australian search and social inventory is intense, and the hardest problem for most scale-ups is proving which spend actually drives revenue across a long, multi-touch buying path.

What I see in Sydney

  • Financial services brands must meet ASIC requirements, including design and distribution obligations, so targeting, landing pages and ad copy need to reflect who a product is actually designed for.
  • The ACCC actively enforces the Australian Consumer Law on misleading claims, fake reviews and hidden fees, which affects pricing pages, review programmes and promotional copy.
  • Australian scale-ups often expand to New Zealand, the UK or the US early, so the growth stack has to support multiple currencies and markets without splitting reporting apart.
  • The financial year ends on 30 June, and EOFY sales, Black Friday and Boxing Day now form a crowded promotional calendar that offers and budgets have to anticipate months ahead.

Search & AI discovery in Sydney

Google dominates search in Australia, and google.com.au results lean heavily on comparison sites, marketplaces and big local brands. Australian buyers increasingly check ChatGPT, Perplexity and Google AI Overviews before they click, so Australian spelling, AUD pricing, local reviews and mentions in Australian publications all influence whether your brand is recommended.

Privacy & tracking: Privacy Act 1988 (Australian Privacy Principles) & Spam Act 2003

Businesses above the small-business threshold, plus smaller ones in areas such as health, must follow the Australian Privacy Principles, and ongoing reforms are tightening obligations. Commercial email and SMS need consent, sender identification and a working unsubscribe, so CRM and tracking setups record consent at the point of collection.

Services in Sydney

How I help Sydney teams grow

Fractional CMO in Sydney

A fractional CMO in Sydney gives fintech, SaaS and DTC teams senior growth leadership for a fraction of a full-time executive package. Working remotely as part of your senior team, I own the growth number, attribution and weekly spend decisions, from about A$9,100 a month.

From ≈ A$9,100/mo

Learn more →

SEO & GEO Consultant in Sydney

An SEO and GEO consultant for Sydney companies fixes technical SEO, builds content that ranks on google.com.au and helps ChatGPT, Perplexity and Google AI Overviews recommend your brand to Australian buyers. Engagements begin with a one-week audit (≈ A$2,300), followed by monthly execution from about A$5,300.

From ≈ A$2,300

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Shopify Developer in Sydney

I build Shopify stores for Sydney DTC brands that are fast, conversion-focused and measured properly, with Afterpay and other instalment options, GST-inclusive AUD pricing and server-side tracking. Stores launch ready for paid traffic and trans-Tasman selling via Shopify Markets. Projects start at about A$9,100.

From ≈ A$9,100

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Google Ads Consultant in Sydney

A Google Ads consultant in Sydney keeps crowded finance, software and property auctions profitable by paying for the searches that become revenue rather than competing with comparison sites on every broad term. I open with a one-week account audit (≈ A$2,300), then manage campaigns, bidding and offline conversion imports inside Growth Foundation from about A$5,300 a month.

From ≈ A$5,300/mo

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CRM Consultant in Sydney

A CRM consultant in Sydney turns HubSpot or Salesforce into the system your sales, marketing and finance teams agree on, with clear lifecycle stages and Spam Act-compliant consent. Work starts with a one-week CRM audit (≈ A$2,300), and builds, integrations and ongoing optimisation continue inside Growth Foundation from about A$5,300 a month.

From ≈ A$2,300

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Transparent pricing

Priced to the result, not a feature list

Pick by how much I run for you, from a one-week audit to owning the whole growth number. No lock-in, month-to-month, and the audit fee is credited if you continue.

Good

Growth Audit

$1,500 fixed

≈ A$2,300 (approx.)

One-week audit: tracking, funnel, SEO/GEO and paid review. Ranked opportunities and a 90-day plan.

  • Tracking & attribution health check
  • Funnel and conversion bottlenecks
  • SEO, GEO and paid media review
  • Ranked opportunity list with budgets
  • 90-day growth plan you keep
Book the audit
Most chosen

Better · Core system

Growth Foundation

$3,500 /mo

≈ A$5,300/mo (approx.)

Tracking fixed, first channels and automations live within 30 days.

  • Everything in the audit
  • GA4 + server-side tracking implemented
  • One or two growth channels run end to end
  • Landing page & CRO sprints
  • Weekly reporting automated
Start with Foundation

Best · Full OS

Fractional Growth OS

$6,000+ /mo

≈ A$9,100/mo (approx.)

Acquisition, conversion, measurement and weekly spend decisions under one owner.

  • Fractional CMO / Head of Growth
  • SEO, GEO, paid, CRO & lifecycle
  • AI agents and n8n automation layer
  • Team, agency & freelancer management
  • Weekly revenue report to founders
Book a call
  • ✓ No lock-in
  • ✓ Month-to-month
  • ✓ Audit fee credited if you continue
  • ✓ Remote, working worldwide

FAQ

Working with clients in Sydney

How do you plan for EOFY, Black Friday and Boxing Day sales?

Offers, budgets, creative and stock are planned back from each date, so the June EOFY push and the Black Friday to Boxing Day run are prepared months ahead rather than rushed. After each peak, results are reviewed by channel and margin, so the next promotion starts from what actually drove profitable sales.

Can you invoice an Australian Pty Ltd company?

Yes. I invoice in AUD or USD. For cross-border B2B services to a GST-registered Australian business, GST is generally not charged on my invoice, but your accountant should confirm how it is treated on your side.

Do you work with ASIC-regulated financial services brands?

Yes. I work alongside your compliance and legal teams so ads, landing pages and email fit your target market determinations and disclosure requirements. Final approval of regulated communications always sits with your compliance function.

Can you help a Sydney scale-up expand to New Zealand, the UK or the US?

Yes. Each new market gets its own pricing, currency, landing pages and reporting within one connected growth stack, so acquisition cost and payback are visible country by country. Spend is then scaled only in the markets that prove profitable.

Work with me

Growing a Sydney company? Let’s talk.

Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.

  • ✓ No obligation
  • ✓ No sales script
  • ✓ Honest feedback
  • ✓ Clear next steps