Riyadh · Saudi Arabia · Remote
Google Ads Consultant in Riyadh
TL;DR
A Google Ads consultant in Riyadh should run Arabic-first campaigns that turn Saudi search demand into orders, leads and app installs at a cost you can defend. Everything begins with a one-week account audit (≈ SAR 5,600); after that I manage search, Performance Max, YouTube and app campaigns inside Growth Foundation at about SAR 13,100 a month.
By Can Elmas · Last updated
How I work with Riyadh teams
Saudi buyers mostly search in Arabic, and the terms that convert are often colloquial rather than textbook, which translated keyword lists miss. I run Arabic and English campaigns separately, the English ones aimed mainly at B2B and tech buyers, with Arabic ads written or reviewed by a Saudi copywriter. Retail, e-commerce and fintech auctions tighten around Ramadan, White Friday and the months of Riyadh Season, so I plan budgets a quarter ahead and use Smart Bidding seasonality adjustments for short sale events. Real estate ads generally need an advertising licence from REGA, and fintechs licensed by SAMA or the CMA keep copy within what their licence and Google's financial products policy allow. National brands get separate campaigns for the capital, Jeddah and the Eastern Province, so you can see where demand really sits. Conversion tracking uses consent-aware, server-side tagging designed around the PDPL's rules on consent and cross-border transfers.
What’s included
- Written audit with wasted spend quantified and fixes ranked by impact
- Conversion tracking rebuilt: primary goals, enhanced conversions and CRM imports
- Account structure rebuilt around intent, margin and service lines
- Bidding plan per campaign with targets tied to qualified-lead or profit goals
- Negative keyword system and a search-term review cadence
- Merchant Center feed fixes and custom labels for ecommerce accounts
- Landing-page briefs or builds matched to campaign intent
- Weekly spend report: what to scale, what to pause, what to test next
The Riyadh context
- The Regional Headquarters programme has pushed international companies to set up in Riyadh, and many arrive with a global brand but no Saudi-specific positioning, Arabic content or local channel plan.
- Saudi consumers are heavy users of Snapchat, TikTok and X alongside Instagram, so channel mixes imported from Europe often underweight the platforms where Saudi audiences actually spend their time.
Tracking and data collection follow Saudi Personal Data Protection Law (PDPL), supervised by SDAIA. The PDPL has been fully enforceable since September 2024 and sets real conditions on consent, purpose limitation and transferring personal data outside the Kingdom. Tracking setups use consent banners, server-side tagging and careful vendor choices so marketing data flows stay defensible.
Want the full picture? Read the complete Performance Marketing service overview, the Google Ads Consultant page, or see everything I do for Riyadh companies.
How we work together
Simple. Transparent. Results-focused.
- 01
Discovery
A 30-minute call. You share the challenge, I tell you honestly whether I can help.
- 02
Audit
I audit tracking, funnel, channels and team, and hand you a ranked plan with budgets.
- 03
Build
We fix measurement and ship the highest-impact systems first. I own the metrics.
- 04
Scale
Optimize, automate and scale what works. Weekly decisions, compounding results.
FAQ
Google Ads Consultant in Riyadh: FAQ
Do Google Ads in Saudi Arabia need Saudi-specific Arabic?
Yes. Keywords and ads built from real Saudi queries tend to match searches more closely than generic Arabic reused from a UAE or Egyptian account, so I research Saudi terms separately and have a native Saudi writer check the copy.
Can you advertise a Riyadh real estate project on Google?
Yes, once the project and the advertiser hold the licences Saudi rules require, including a REGA advertising licence where it applies. I build that check into the launch plan and track enquiries through to site visits and reservations in your CRM.
How far ahead should we plan for Ramadan, Riyadh Season and White Friday?
Earlier than most teams expect. Ramadan moves about 11 days earlier every year, Riyadh Season stretches across the cooler months and White Friday falls in late November, so I map the year's peaks with your team at least a quarter ahead, covering budgets, Arabic creative, landing pages and stock. Quieter weeks are then used to test offers and audiences before ad prices rise.
How does invoicing work for a Saudi company?
I invoice in USD or SAR. Cross-border services are usually handled through reverse-charge VAT, and some cross-border payments can be subject to Saudi withholding tax, so your finance team confirms the treatment before the first invoice.
Work with me
Google Ads Consultant in Riyadh? Let’s talk.
Tell me about your growth challenge. I’ll tell you honestly if I can help — and if I can’t, who can.
- ✓ No obligation
- ✓ No sales script
- ✓ Honest feedback
- ✓ Clear next steps